Brooke BallardJuly 14, 2015 Have you defined — or do you need to redefine — your community manager responsibilities? Whether you said “yes” or “what’s a community manager” this post is written especially for you! If your current situation looks something like this: You’re busier than ever. Leads are pouring in. RFPs are out of … Continue reading How To Tackle Community Manager Responsibilities
Patrick GroomeJuly 9, 2015 Strategy is extremely important to a community manager. Communities move and change slowly, and the CM should always have their eye on the next six months, the next year, the next five years. I’ve seen a number of communities suffer due to a CM who is stuck in firefighter mode, always … Continue reading How KPIs Can Stop Community Fires Before They Start
Mahak VasudevJuly 1, 2015 Engage your employees to scale faster, raise revenue & ensure customer satisfaction. Easier said than done! Fortunately, technology, especially online community is changing the game. In fact, some of the leading organizations – Jive, Salesforce, Adobe, Pernod Ricard, and more build online communities & leverage them heavily to build better workplaces, … Continue reading Why You Really Need To Build An Online Employee Community?
Vanessa DiMauroJune 28, 2015 Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for programs and lots of practical advice. But one thing we haven’t done (until now) is look at community management from the inside out – from the community … Continue reading 6 Things Rock-Star Community Managers Never Do
Patrick GroomeJune 19, 2015 You should not present your business case to John Hamm. He is an actor, and cannot approve your budget. Community has a lot of benefits, to several departments of your company, but your community initiative has to compete with other budget requests. If you’re going to get what you need from … Continue reading Building a Business Case For Your Community Initiative
Patrick GroomeJune 18, 2015 Once your community is up and running, you’ll need ways to measure your success. It’s important to have concrete parameters for this, to judge how well your community strategy is working. There are a number of different community KPIs that can be measured to provide a good idea of the health … Continue reading The Most Effective Community KPIs
Patrick GroomeJune 15, 2015 Furiosa is unimpressed by your forum trolls Mad Max was supposed to be dead. A long-dormant franchise, stuck in development hell for twenty years, it’s gone on to be the surprise hit of the summer. It had a relatively small marketing spend, lacked a dedicated fan base and had recast its … Continue reading 4 Lessons Mad Max Has For Your Community
Mark SchaeferJune 15, 2015 Now that’s a headline that gets your attention, right? And when I saw that headline reporting on a speech provided by a Forrester executive, it made me pause. Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on … Continue reading There Is No Community On Social Media
Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers
Martin YanMay 11, 2015 Communities are essential to shaping our identities. They bring people together through a common activity or belief and provide us a context in which we are able to interpret ourselves and one another. Take a sporting event, for example. Two strangers sitting next to each other can be wearing the same … Continue reading 8 Ways to Build a Thriving Online Community
