Brian Basilico — March 14, 2018 Follow @bbasilico — March 14, 2018 Pixabay Let me ask you a question. What do beer and social media have in common? The answer to that question is you rent them both, and when combined can be very dangerous. What I mean by renting beer is you don’t necessarily … Continue reading What Do Beer and Social Media Have In Common?
Virginia Franco — March 9, 2018 Follow @VAFrancoResumes — March 9, 2018 geralt / Pixabay It’s the quintessential dilemma facing a majority of my executive (and aspiring executive clients) who come to me for resume and LinkedIn writing services. They recognize that the adage “numbers speak louder than words” absolutely applies, but struggle to not … Continue reading I’m Great at My Job, but Struggle to Say it. Overcoming this Common Executive Challenge
Hannah Swanson — February 15, 2018 — February 15, 2018 If customer acquisition were always easy, business would be a cakewalk. If acquiring new customers were simple, there would be no books, conferences or the need for B2B marketing organizations to develop a defined strategy. However, managing the costs and methods for customer acquisition and … Continue reading The 11 Common Symptoms of a Sick Customer Acquisition Strategy
Bob Van Rossum — February 7, 2018 Follow @BobVR — February 7, 2018 Are you a marketing professional who takes advantage of social media to build your personal brand and build valuable connections? As digital marketing headhunters, we often see even the most seasoned professionals make mistakes on social media that are easily avoidable. Sure, … Continue reading 7 Common Mistakes Marketers Must Never Make on LinkedIn
Julie Winkle Giulioni — February 5, 2018 Follow @julie_wg — February 5, 2018 In today’s highly complex and fast-paced environment, leaders constantly navigate a wide margin of error. Given globalization, heightened competition, and ever-shrinking budgets and cycle times, the potential for leaders to make mistakes is great. Some leaders err by commission—actively undertaking acts that … Continue reading Whoa! What are Today’s Most Common Leadership Mistakes?
Kristen Dunleavy — December 25, 2017 Follow @KristenWritesIt — December 25, 2017 Remember “Things That Make You Go Hmmm?” The catchy tune has nothing to do with email marketing. Nevertheless, please consider it the theme song for this post, which looks at four practices that email marketers should think twice about (an audible “hmmm” is … Continue reading How to Avoid the 5 Most Common Email Marketing Mistakes
Analisa Sande — December 17, 2017 — December 17, 2017 The Internet has made it possible for even small entrepreneurs to reach around the world. Unfortunately, this doesn’t make your job any easier. Anyone can sell a product, but not everyone can make a profit on it. It’s not just because competition is fierce, though … Continue reading Solutions to Common Problems E-commerce Entrepreneurs Face
Katy French — December 13, 2017 — December 13, 2017 UnboxScience / Pixabay For as long as infographic marketing has been around, marketers have been making a mess of it. Sorry, but it’s true. From half-baked ideas to weak production processes, most of the things that sabotage an infographic happen long before you ever hit … Continue reading How to Fix the 10 Most Common Mistakes in Infographic Marketing
Candace Huntly — November 28, 2017 Follow @SongBird_TO — November 28, 2017 Entrepreneurship can be both extremely rewarding and detrimental… sometimes at the same time. When people talk about it feeling like a roller coaster, it’s not an exaggeration. One minute you feel like the world is crashing down and the next you are flying … Continue reading 7 Common Entrepreneurship Myths
Ginny Mineo — November 26, 2017 — November 26, 2017 As a blogger, search engine optimization (SEO) should be your primary concern in your promotion strategy. Considering search is the most important traffic source for your blog (see above graph), optimizing your posts should be a top priority for both beginning and advanced bloggers. Unfortunately, … Continue reading 5 Quick Fixes to the Most Common SEO Mistakes
