Ingrid Catlin — April 3, 2019 Follow @blueingy — April 3, 2019 When built and managed appropriately, sales performance incentive funds (SPIFFs or SPIFs or SPIVs) can be tremendously effective in boosting flagging sales or increasing sales of new products or product sets. You shall align the promotion with other channel marketing activities. A channel … Continue reading The 10 Commandments of Successful SPIFF Promotions
Mike Parry — November 2, 2018 — November 2, 2018 James reads his emails on the slick new iPhone. Sarah uses Gmail and loves her ageing Android too much to say goodbye. Bob’s at work, using Outlook on a desktop PC. We’re about to send all of them a message. And we know it’s going … Continue reading The 10 Commandments of Responsive Email
Kevin George — December 24, 2016 Follow @imkevin_monk— December 24, 2016 Can you hear that “not-so-pleasant” sound? Well, it is of viewers bouncing away from your website without doing what you wanted them to do – BUY. An effective landing page helps you to turn that unpleasant tune into a melodious song and convert your … Continue reading Delving Into the Cardinal Commandments of Landing Page Design
by Ryan Kh June 16, 2016 Follow @ryankhgbJune 16, 2016 Digital marketing has proven to more cost-effective than traditional advertising approaches to promote a small business. According to The marketing tech blog, 75% of small business owners believe it is very effective. However, many small business owners don’t invest enough and lack a digital marketing … Continue reading 4 Commandments of Online Marketing for Small Businesses
Megan IngenbrandtAugust 17, 2015 Social media is all about connecting, building relationships, and networking. Unfortunately, the art of networking correctly through social media is one that’s learned through experience. If you’re handling your brand’s social media success, or simply building your personal brand, avoid these sins. Otherwise, you’ll face the wrath of your followers. 1. … Continue reading The 10 Commandments of Networking on Social Media
Peter KimMarch 16, 2015 1. Have a strategic plan. Most small business owners have a vague idea of what they should be doing online. Many understand that search engine optimization is important, and that they should be active on social media. But that is not where an online marketing plan should start. Any business must … Continue reading The Ten Commandments of Online Marketing
Naomi GoldbergJanuary 23, 2015 Using social media to grow your business doesn’t mean just opening a corporate Facebook page. Follow our 10 commandments below to master social media for small businesses in 2015 1. Thou shalt not join every social channel Nobody has the time or the energy to be on every social channel, so … Continue reading The 10 Social Commandments for Small Businesses
Amanda GrinavichJanuary 14, 2015 Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Those likely include a few work-related items you would like to achieve and improve upon. Perhaps growing your brand’s social presence while avoiding a … Continue reading 4 Social Media Commandments For 2015 (And Beyond)
