By Clint Rainey October 22, 2022 Poll after poll lately reflects that American faith in common good and democracy has been shaken. But there’s one institution that U.S. citizens still trust today, and that’s the corporation, according to results from the latest Edelman Trust Barometer. Released on Friday, the update to Edelman’s closely followed … Continue reading Why the Midwest is a curious outlier when it comes to trusting businesses
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs. Optmyzr on October 13, 2022 After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. … Continue reading 5 ways you’re hurting account performance when it comes to RSAs
By Sam Becker August 26, 2022 As millions of kids pile back into schools for the start of the fall semester, parents have been scrambling to make it through the back-to-school shopping season. While back-to-school shopping is something of an end-of-summer tradition for millions of families with school-age kids, rising prices … Continue reading Inflation comes for back-to-school shopping
Adobe Digital Price Index’s first price drop since January 2020. Constantine von Hoffman on August 10, 2022 Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic. This is the … Continue reading Deflation comes to e-commerce as online prices fall 2% in July
By Jeff Beer June 23, 2022 When Netflix first launched into streaming back in 2007, the overall goal was to give people an entertainment option that was better than what they were getting on broadcast television. Now, Netflix co-CEO and chief content officer Ted Sarandos says the goal remains the same as the … Continue reading When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”
By Connie Lin May 18, 2022 In a landmark deal, soccer players of the U.S. men’s and women’s national teams will now be paid equally, including per-game fees and prize money from official tournaments, such as the FIFA World Cup. The agreement is a major win for women’s soccer—a victory claimed just six months … Continue reading Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players
Speakers at The MarTech Conference’s day two keynote say it’s past time to put the horse in front of the cart. Constantine von Hoffman on March 30, 2022 A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how … Continue reading When it comes to marketing technology, ends come before means
By Y-Vonne Hutchinson February 11, 2022 It’s easy to get overwhelmed by the enormity of the social change in recent years. Many people are understandably asking themselves, “How do I, as one person, try to change a system?” As an international human rights lawyer,? then as the CEO of diversity, equity, and inclusion … Continue reading Talking about race at work starts with showing up. Here’s what comes next
CES Comes Next Week Amid Soaring COVID Cases by Tony Silber , Staff Writer, December 30, 2021 The Consumer Electronics Show, one of the largest and best-known trade shows in the world, is next week, Jan. 5-8 in Las Vegas. With more than 182,000 attendees in 2020, and nearly 4,500 exhibitors, it’s a bellwether event … Continue reading CES Comes Next Week Amid Soaring COVID Cases
Liz Kislik December 15, 2021 Have you ever wished that a colleague would just get out of your face? Or do you work with someone who just won’t take no for an answer? There are a number of ways that a team member can appear insistent, demanding, or overly forceful — all of which … Continue reading How to Effectively Handle Someone Who Comes on Too Strong
