Tag Archives: come

“Good Vibes” Come from a Compelling Story

Judi Friedman February 19, 2021 Have you ever wondered what makes any place truly great? What gives San Francisco or 30A in Florida those peculiar “good vibes” that make you want to go and see it for yourself? Is it the business district, the museums and restaurants, casinos—or is it something more? The answer to … Continue reading “Good Vibes” Come from a Compelling Story →

How to Come Out Stronger and Ready to Thrive Post Crisis

World Level Crisis

Mukesh Gupta — May 6, 2020 Premise: We are already seeing a lot of signals in the economy of the upcoming tectonic shifts and the ripples that they will cause. We have a record number of publicly listed companies in the US deciding not to give out dividends so that they can conserve cash. We’ve … Continue reading How to Come Out Stronger and Ready to Thrive Post Crisis →

Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset?

Customer Retention

Bob Apollo — April 2, 2020 There probably isn’t a single industry or organisation that isn’t being affected in some way by covid-19. A few sectors – healthcare and food retail amongst them – are seeing increasing demands for their services and increasing stress on their ability to deliver. Others are seeing an often-precipitous decline … Continue reading Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset? →

It’s Time to Make that Dream Come True

Business Development

Mayank Pratap — March 6, 2020 Every day we read about a kid who has launched a new app that is changing the world and we literally think would it be worth taking out that old dream of our own and give it a try. Of course, most of us would bury it back down … Continue reading It’s Time to Make that Dream Come True →

What if I told you PDF’s biggest moment is yet to come?

Marketing Trends

Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format. Yonatan Snir on March 2, 2020 This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an … Continue reading What if I told you PDF’s biggest moment is yet to come? →

Most consumers check email for holiday deals, but conversion doesn’t come easy

Conversion Management

As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019 Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy →

Focus on the People and the Numbers Will Come

Customer Acquisition

Annette Franz — May 17, 2019 Follow @annettefranz — May 17, 2019 Image courtesy of Pixabay When companies focus on people, their people – employees first, then customers – the numbers will come. This is a tough concept for a lot of executives to grasp. They know the old management adage, companies are in business … Continue reading Focus on the People and the Numbers Will Come →

How to Take a Sabbatical and Still Have a Business to Come Back To

Business Development

Choncé Maddox — April 11, 2019 — April 11, 2019 A sabbatical usually refers to full-time employees taking an extended leave of absence for the purpose of traveling, resting, or simply having more leisure time. However, the first time I heard of the phrase was when I was among business owners at a networking event. … Continue reading How to Take a Sabbatical and Still Have a Business to Come Back To →

Where Does the Efficiency and Speed from Agile Come From?

Project Management

David Dame — April 9, 2019 — April 9, 2019 Production View (Build Fast) Many large legacy organizations are moving toward agile delivery methods in hopes of releasing faster to market. Based on my experiences, they look at it solely from a production view of getting software released faster and more often. This view has … Continue reading Where Does the Efficiency and Speed from Agile Come From? →

In-app advertising has come a long way: Here’s why you should use it

Mobile Advertisement

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it →