April 09, 2026 Four steps for better focus from a cognitive scientist BY Art Markman One of the biggest barriers people face to their productivity is an inability to focus. Most people are highly distracted and distractable, which makes it hard to sustain the level of attention required to complete complex tasks and to think through … Continue reading Four steps for better focus from a cognitive scientist
April 04, 2026 3 tips from a cognitive scientist on how to beat decision fatigue BY Art Markman You have probably noticed that you have times during your day when you’re locked in and feel like you’re working at your peak and other times when your mind isn’t keeping up with everything that needs to … Continue reading 3 tips from a cognitive scientist on how to beat decision fatigue
Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions. Kath Pay on March 5, 2025 We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) … Continue reading How cognitive biases influence email A/B tests
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. Kath Pay on February 11, 2025 If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See … Continue reading How cognitive biases shape email engagement
By Tomas Chamorro-Premuzic January 23, 2024 Among educated, modern workers, few habits are as ubiquitous as multitasking, the apparent process of handling more than one task or activity at the same time. I say “apparent,” because there’s compelling scientific evidence suggesting that multitasking is mostly about task switching, or jumping back and forth between … Continue reading Would you smoke weed in a video meeting? Multitasking causes the same cognitive drop. Here’s what to do about it
We can influence customer behavior more effectively by understanding the flaws in our own thinking. Jade Bunke on June 26, 2023 As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts. You … Continue reading How cognitive biases prevent you from connecting with your audience
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand. Jade Bunke on August 26, 2022 You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a … Continue reading How marketers can use cognitive biases to influence customer decisions
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles. Jade Bunke on May 14, 2020 As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In … Continue reading 4 cognitive biases and psychological drivers for influencing behavior
Christiaan Verwijs — February 6, 2020 A while ago, I received an interesting scientific article from Gunther Verheyen titled “Getting Things Done: The Science Behind Stress-Free Productivity” (Heylighen & Vidal, 2007). The article discusses possible scientific explanations for the success of a personal productivity approach called “Getting Things Done” (GTD; Allen, 2001). The authors apply … Continue reading Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing … Continue reading Cognitive biases: How to get people to prefer your business
