CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value. By Constantine von Hoffman Published on June 10, 2026 Marketing leaders are putting more money into digital channels and customer acquisition as they look for growth in an AI-driven market, underscoring how AI … Continue reading Gartner finds CMOs spending more on digital and acquisition
CMOs Find AI Helps Adapt To Lower Budgets by Laurie Sullivan , Staff Writer, May 11, 2026 The marketing budget as a percent of total revenue really have not changed much in the past few years, but this year CMOs are giving credit to artificial intelligence (AI) for the ability to do more with less. … Continue reading CMOs Find AI Helps Adapt To Lower Budgets
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. By Stephanie Trovato January 27, 2026 Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a … Continue reading How CMOs should think about discovery in an AI-first world
AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. Constantine von Hoffman on December 17, 2025 Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s … Continue reading 62% of B2B CMOs not ready to compete against AI-enabled companies: report
Risk Of Failure: CMOs Face Make-Or-Break AI Moments by Laurie Sullivan , Staff Writer, November 19, 2025 Sixty-five percent of CMOs believe advances in AI will dramatically change their role within the next two years — and many will have challenges getting there, a Gartner survey finds. Artificial intelligence (AI) will automate routine tasks, drive … Continue reading Risk Of Failure: CMOs Face Make-Or-Break AI Moments
Digital channels are crumbling, personalization is backfiring, and Gartner says CMOs must rethink everything—or risk becoming irrelevant. Constantine von Hoffman on November 19, 2025 Two pillars of modern marketing—digital channels and personalized engagement—are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations CMOs once … Continue reading CMOs face a make-or-break moment as digital channels and personalization collapse
Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. Greg Kihlstrom on March 14, 2025 Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s data needs, AI’s expanding role and how customer experience management impacts acquisition … Continue reading How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. Mike Pastore on February 20, 2025 A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. … Continue reading CMOs say lack of resources is hurting growth opportunities
iFixit’s PS5 Pro teardown reveals an easily replaceable CMOS battery It’s the first PS5 model where changing it isn’t ‘a pain.’ cheyenne macdonald Sun, Nov 17, 2024 The iFixit teardown of the PS5 Pro is here, and while there isn’t all that much different going on from what we’ve seen with the PS5 … Continue reading iFixit’s PS5 Pro teardown reveals an easily replaceable CMOS battery
Unsure about your ABM platform’s value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives. Scott Stedman on November 7, 2024 Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into … Continue reading Why B2B CMOs are frustrated with ABM platforms
