Tag Archives: CMOs

Why B2B CMOs are frustrated with ABM platforms

Unsure about your ABM platform’s value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives. Scott Stedman on November 7, 2024   Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into … Continue reading Why B2B CMOs are frustrated with ABM platforms

LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year

LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year by Laurie Sullivan , Staff Writer @lauriesullivan, June 19, 2024 CMOs in the B2B marketing space strongly believe that what they do today will change in the near future, as confirmed by a LinkedIn study released this week at Cannes Festival of … Continue reading LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year

The CMO’s guide to aligning martech and business strategy

Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy

Destination Drupal 10: A CMO’s roadmap for upgrade success

With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Gene De Libero on November 10, 2023 The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security … Continue reading Destination Drupal 10: A CMO’s roadmap for upgrade success

CMOs more likely to be responsible for AI, less likely to understand it

CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.  Constantine von Hoffman on September 14, 2023 CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are … Continue reading CMOs more likely to be responsible for AI, less likely to understand it

CMOs say the end of third-party cookies is both a major challenge and a good thing

Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing

Why centralizing strategic insights is imperative for CMOs

By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives. Sally Witzky on June 30, 2023 CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. … Continue reading Why centralizing strategic insights is imperative for CMOs

How B2B CMOs use CX to thrive amid economic uncertainty

Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there. Chad Storlie on May 4, 2023 Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth.  Simply put: Your competitors are stalking … Continue reading How B2B CMOs use CX to thrive amid economic uncertainty