Tag Archives: CMOs

CMOs Looking For A ‘Path To Better, Not Perfect’

CMOs Looking For A ‘Path To Better, Not Perfect’ by Laurie Sullivan  @lauriesullivan, March 21, 2019 CMOs are slowing the “madness” of adopting marketing technology to focus on finding experts with the skills to make the tech work — of looking for the next silver bullet to bring together the data, according to data released … Continue reading CMOs Looking For A ‘Path To Better, Not Perfect’

How Digital Has Transformed Employee Engagement Strategies and What CMOs Can Do About It

Bob Van Rossum — January 28, 2019 Follow @BobVR — January 28, 2019 Employee engagement is a constant work in progress for organizations. According to Gallup, only 34 percent of employees in the U.S. are engaged in their jobs, with 13 percent who are “actively disengaged”. While these numbers have improved over the years, there … Continue reading How Digital Has Transformed Employee Engagement Strategies and What CMOs Can Do About It

‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)

Bob Van Rossum — December 23, 2018 Follow @BobVR — December 23, 2018 ‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, … Continue reading ‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)

Digital Transformation Trends in 2019: What Can CMOs Expect?

Bob Van Rossum — December 18, 2018 Follow @BobVR — December 18, 2018 We’re inching closer to the New Year which means for cutting-edge businesses, digital transformation will be a top priority. In fact, according to a Gartner survey, 62 percent of CEOs surveyed said they have a management initiative or transformation program to make … Continue reading Digital Transformation Trends in 2019: What Can CMOs Expect?

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. Amy Gesenhues on December 17, 2018   The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales … Continue reading Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

63% Of CMOs Expect Advertising Budgets To Rise In 2019

63% Of CMOs Expect Advertising Budgets To Rise In 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, November 9, 2018 CMOs are becoming more confident in their technology investments. Marketing budgets remained steady in 2018 at about 11.2% of company revenue, but 63% of CMOs expect their budgets to increase in 2019, according to the latest CMO … Continue reading 63% Of CMOs Expect Advertising Budgets To Rise In 2019

CMOs Talk Authenticity, Engaging Consumers At Advertising Week

CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week