Tag Archives: CMOs

CMOs, It’s time to rethink your brand experience for long-term growth

In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth

How Technology Places CMOs at Risk of Losing Their Strategic Role

Laura Patterson April 5, 2021 If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our … Continue reading How Technology Places CMOs at Risk of Losing Their Strategic Role

CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns

CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns by Laurie Sullivan  @lauriesullivan, March 24, 2021 Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue, growth and customer acquisition opportunities when it comes to implementing multichannel campaigns. The findings are part of a Chief Marketing … Continue reading CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns

What CMOs Know: They Expect An Uptick In Digital Spending This Year

What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year

Despite budget cuts, CMOs still bullish on marketing automation investments

Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Amy Gesenhues on June 10, 2020 COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and … Continue reading Despite budget cuts, CMOs still bullish on marketing automation investments

Martech platforms reduce costs as CMOs face budget cuts

Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing. Amy Gesenhues on March 31, 2020 Just this week, Gartner reported 65% of 176 marketing leaders said they are bracing for moderate to significant budget cuts as a result of coronavirus-related disruptions. Fortunately for our marketing … Continue reading Martech platforms reduce costs as CMOs face budget cuts

How agencies are helping CMOs break down barriers to digital transformation

As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives. Amy Gesenhues on March 5, 2020 “At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing … Continue reading How agencies are helping CMOs break down barriers to digital transformation

Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs