Tag Archives: CMOs

The CMO’s guide to aligning martech and business strategy

Content Management

Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy →

Destination Drupal 10: A CMO’s roadmap for upgrade success

Content Creation

With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Gene De Libero on November 10, 2023 The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security … Continue reading Destination Drupal 10: A CMO’s roadmap for upgrade success →

CMOs more likely to be responsible for AI, less likely to understand it

Content Management Tools

CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.  Constantine von Hoffman on September 14, 2023 CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are … Continue reading CMOs more likely to be responsible for AI, less likely to understand it →

CMOs say the end of third-party cookies is both a major challenge and a good thing

Content Strategy

Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing →

Why centralizing strategic insights is imperative for CMOs

Content Management SEO

By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives. Sally Witzky on June 30, 2023 CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. … Continue reading Why centralizing strategic insights is imperative for CMOs →

How B2B CMOs use CX to thrive amid economic uncertainty

B2B Engagement

Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there. Chad Storlie on May 4, 2023 Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth.  Simply put: Your competitors are stalking … Continue reading How B2B CMOs use CX to thrive amid economic uncertainty →

Why CMOs must cross the technical divide

Content Management Tools

Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Anita Brearton on April 19, 2023  Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating … Continue reading Why CMOs must cross the technical divide →

Why CMOs must be the company’s biggest advocates for digitalization

Content Management Tools

Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action. Shama Hyder on February 28, 2023 Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of … Continue reading Why CMOs must be the company’s biggest advocates for digitalization →

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