Tag Archives: Clicks

Holiday Refresh: Marketers Seeing Higher Cost Per Clicks

Holiday Refresh: Marketers Seeing Higher Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2021 Retailers and advertisers will see a highly competitive 2021 holiday season, according to data from Microsoft Advertising released Thursday. The change in consumer behavior during the past year will have a major impact on the next couple of … Continue reading Holiday Refresh: Marketers Seeing Higher Cost Per Clicks →

Pier 1 Trades Bricks for Clicks As D2C Pure Play

Advertisement Industry

Pier 1 Trades Bricks for Clicks As D2C Pure Play by Steve Smith , Staff Writer @popeyesm, December 23, 2020 Pier 1 was not just another decades-old bricks-and-mortar brand having to “figure out digital.” Serendipitous discovery inside the attic-like physical ambience of those capacious stores was core to the Pier 1 experience. Could its new owners … Continue reading Pier 1 Trades Bricks for Clicks As D2C Pure Play →

How to Write Irresistible Meta Descriptions for SEO & More Clicks

SEO Tools

Syed Balkhi — May 13, 2020 When doing SEO, you’re probably aware of optimizing your website for keywords. Have you thought about optimizing the meta descriptions for your website? Do you know how they impact SEO? Meta descriptions provide short summaries of websites and pages to readers. They give people an idea of what to … Continue reading How to Write Irresistible Meta Descriptions for SEO & More Clicks →

How to Layer Audiences & Keywords to Uncover Cheaper Clicks

PPC Strategies

Mike Emiliani — February 27, 2020 There are more advertisers using PPC platforms than ever before, which can drive up costs per click and make it harder for advertisers with smaller budgets to see quality results. The days of cheap clicks and cheap leads on Facebook Ads and Instagram Ads are coming to a close. … Continue reading How to Layer Audiences & Keywords to Uncover Cheaper Clicks →

Writing FAQ Page Schema for More Clicks

Website Special Guidelines

Liam Barnes — February 24, 2020 Structured data has been a popular topic in the technical SEO realm in the last several months. Changes in the review schema guidelines have affected companies across Google. Being listed as the featured snippet is now not shown again lower on the search engine results page (SERP). For example … Continue reading Writing FAQ Page Schema for More Clicks →

Twitter Conversions: 7 Steps to Generate More Clicks

Twitter Engagement

Ann Smarty — February 14, 2020 Twitter is always a highly recommended social media channel to promote your brand online. But it’s not easy to build a following. It’s even harder to persuade followers to click through to your site—and convert. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to … Continue reading Twitter Conversions: 7 Steps to Generate More Clicks →

Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast

Copywriting

Matt Ambrose — October 18, 2019 Follow @mattambrose YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click … Continue reading Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast →

Get More Clicks On Your Ads With These Design Tweaks

Advertisement Mistakes

Brent Morrison — July 31, 2019 — July 31, 2019 So you’ve decided to step into the ring of online advertising. You’ve set up your keywords and schedule, hit ‘launch’, and all that’s left to do is kick back and watch the wave of leads roll in. You wait and you wait, but that wave … Continue reading Get More Clicks On Your Ads With These Design Tweaks →

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Marketing Guide

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns →

Measuring Email Marketing Success: Opens vs. Clicks

Email Marketing Tips

Amreen Bhujwala — October 8, 2018 — October 8, 2018 When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way more brands than you can even imagine just to get into the coveted inbox space of your contacts. To get an idea of what we’re … Continue reading Measuring Email Marketing Success: Opens vs. Clicks →