Tag Archives: Choice

How Too Much Choice May be Tanking Your Conversion Rates

Nicholas Shaw September 15, 2020 In the 1986 sci-fi/horror classic The Fly, Ronnie (Geena Davis) notices that the subject of her newspaper interview Martin (Jeff Goldblum) always wears the exact same outfit. Pressing him as to why, Martin reveals his wardrobe containing five identical sets of clothing. “Learned it from Einstein”, he elaborates. “This way … Continue reading How Too Much Choice May be Tanking Your Conversion Rates

An Undeniable Choice for Current Times: Move your Contact Center Virtual

Laura Krajewski July 28, 2020 Pexels / Pixabay The room is dimly lit, tightly packed, and windowless. The air seems tense. It’s hard to hear above the clatter of keyboards and phones ringing off the hook. Agents juggle phone calls, quickly type out emails and talk down angry callers. We’ve seen the typical call center … Continue reading An Undeniable Choice for Current Times: Move your Contact Center Virtual

Why SEO (Not Google Ads) Is Still the Best Choice for Your Business

Manick Bhan July 2, 2020 When it comes to jump-starting your site traffic and growing your business, paid media can be enticing because of its ability to get your company in front of real people searching for products or services like yours. But Google Ads is the most expensive place to advertise on the internet. … Continue reading Why SEO (Not Google Ads) Is Still the Best Choice for Your Business

The fallacy of choice: How conversational UIs are altering the marketing landscape

Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. Malcolm Cox on September 28, 2017   Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s … Continue reading The fallacy of choice: How conversational UIs are altering the marketing landscape

Are You Making the Right Choice of “RICH MEDIA” In Your Emails?

Kevin George — May 27, 2017 Follow @imkevin_monk— May 27, 2017 Nowadays, brands are harnessing rich media like GIFs, videos, and cinemagraphs as powerful tools for showcasing their offerings via email marketing campaigns. However, it is crucial that you make the right choice of these rich media elements, considering your brand and industry. GIFs may … Continue reading Are You Making the Right Choice of “RICH MEDIA” In Your Emails?

4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice

by Amanda Oliver June 8, 2016June 8, 2016 Like a certain Game of Thrones character, Facebook killed off one of its leading cast members last month. Facebook’s programmatic buying platform called Facebook Exchange or FBX, was a platform that used cookie-based data to deliver ads to users of Facebook. This system worked by allowing “approved … Continue reading 4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice