AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025 AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4
Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind. Jaina Mistry on July 14, 2025 We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending these. Those … Continue reading The most underrated B2B channel? Your newsletter
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here’s how to elevate its role. Kath Pay on May 13, 2025 Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. … Continue reading Email is the most misunderstood channel in your digital stack
MarTechCharts highlights data of interest to marketers and marketing operations professionals. Mike Pastore on April 25, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with … Continue reading Consumers say email is the channel of choice for brand interactions
With or without TikTok, influencer marketing will live on because it’s built on platforms where buyers spend their time. Mike Pastore on February 12, 2025 There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that … Continue reading How influencer marketing became an essential marketing channel
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. Mike Pastore on February 5, 2025 Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from … Continue reading Despite challenges, marketers say retail media is the channel of choice
August 04, 2024 The best leaders know how to channel chutzpah Although chutzpah is generally associated with arrogance, it can also describe the unapologetic straightforwardness occasionally needed to get the job done. BY Yonason Goldson In the opening episode of the hit series Suits, Mike Ross bluffs his way into Harvey Specter’s office, then lands a … Continue reading The best leaders know how to channel chutzpah
B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it. Kim Davis on July 24, 2024 Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is … Continue reading Channel99 introduces digital channel scoring for B2B
June 17, 2024 A classical composer just brought down a Chinese state-run YouTube channel over copyright infringement Kerry Muzzey is frequently engaged in a cat-and-mouse game with YouTube channels that steal his music. This is his biggest win yet. BY Chris Stokel-Walker A Chinese state-run TV channel’s YouTube presence has been taken offline after repeatedly infringing … Continue reading A classical composer just brought down a Chinese state-run YouTube channel over copyright infringement
Channel Factory Creates AI Incubator Innovation Lab by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2024 Channel Factory plans to introduce an innovation lab focused on artificial intelligence (AI) to support brands. The company said it will hire new talent and executives to build a dynamic multidisciplinary team. The team includes participation from C-suite executives and … Continue reading Channel Factory Creates AI Incubator Innovation Lab
