How do you improve your conversion rates without any changes to your web content? Columnist Jeremy Smith reveals seven strategies. Jeremy Smith on June 9, 2016 If you’re in the e-commerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can. But there’s a difference between inelegantly … Continue reading How to boost your conversion rate without changing your web content
by John Lincoln June 2, 2016 Follow @johnelincolnJune 2, 2016 The only constant is change. That’s more true of technology than anything else. Unsurprisingly, digital marketing best-practices evolve with technology. One of the most obvious ways that online marketers have been forced to adapt to changes in high-tech over the past several years is with … Continue reading How Pay-Per-Click Is Changing With Mobile
by John Lincoln May 23, 2016 Follow @johnelincolnMay 23, 2016 Last week, Google rolled out a new search result format called “rich cards.” While the format is limited to specific interests right now, it’s a good idea to know up-front how you can eventually apply rich cards to your own search engine optimization (SEO) efforts. … Continue reading How Google’s New Rich Cards Are Changing Mobile UX and SEO
by Desiree Toto, , Op-Ed Contributor, May 23, 2016 It seems that everywhere you look lately, you see terms like cross-channel, multichannel, omni-channel, cross-device, and online-to-offline. It’s enough to make a marketer’s head spin. With the proper context, however, these terms aren’t nearly as intimidating or confusing as they appear at first glance. Simply put, … Continue reading How Consumers Are Changing Affiliate Marketing
by Amanda Oliver May 16, 2016May 16, 2016 Welcome to the first of our four part series on how mobile is the format of the future. How can we be so sure that the revolution will be mobilized? Let us show you. MOBILE OWNERSHIP Of people who can access the internet around the world, 87% … Continue reading Yes, We’re Addicted: How Mobile Ownership Is Changing The Ad World
by Jonny Rosen April 24, 2016 Follow @ohjonnyApril 24, 2016 The online marketplace continues to evolve — growing larger and becoming more niche. Social media used to be a novelty, but there are now hundreds of different platforms. The most popular sites have even expanded from one or two like Facebook and Twitter to nearly … Continue reading How Publishers’ Video Strategies are Changing
by Marcelo Garcia Cisneros March 21, 2016 Follow @mgc75March 21, 2016 When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are different depending on the end goal of the ad. And then there are also … Continue reading Cost-Per-Engagement? How Digital Advertising Models are Changing
by Dan Steiner March 13, 2016 Follow @danlsteinerMarch 13, 2016 Businesses today have access to unprecedented levels of information. They can monitor everything their customers view, buy, and return, as well as watching the way visitors interact with them online. This reliance on data analytics has spread to every area of business, including B2B service … Continue reading How Data Is Changing the Way Small Businesses Get Financing
by Andrew Gazdecki March 9, 2016 Follow @biznessappsMarch 9, 2016 Self-service has become the name of the game for the modern consumer. People now prefer seeking answers on the web—it minimizes the interaction necessary to resolve an issue and fits in this era’s mold, moving us toward increased automation and reduced human contact. This evolution … Continue reading How Consumers Are Changing the Face of Customer Service [Infographic]
by Bob Hutchins February 24, 2016 Follow @BobhutchinsFebruary 24, 2016 In Nashville, TN, when a much-anticipated restaurant opens, there will be articles. There will be blogs. There will be talk. But if you want to find any more information beyond what’s been formally “published” by the food bloggers and local papers and magazines, there’s a … Continue reading Social Is the New Search: Changing the Discovery Process
