Zach HellerMay 4, 2015 Website testing, or optimization testing, is a great way to improve your website over time based on real-life user feedback. A/B testing, favored by most marketers as the best way to improve landing page effectiveness, makes it easy to find out which changes work and which don’t. A/B testing using a … Continue reading 5 Changes to Test on Your Website
Shelly DuttonApril 8, 2015 When I was growing up, a part of the great American dream was to retire with a big pile of cash at the age of 55. And for many, this was a reality – even for my own grandfather. However, this is definitely not the case for the majority of today’s … Continue reading How Staying Employed For Life Changes HR’s Approach To The Future Of Work
Vishal PindoriyaMarch 30, 2015 Starting April 30th 2015, the Facebook API will be making changes to the way that we (and all 3rd party applications) interact with their platform. These changes specifically include new restrictions on how we access and post to your Facebook groups. We know how important posting to groups is for our … Continue reading How the New Facebook API Changes Affect Posting to Groups
Emily CarterMarch 19, 2015 They’re calling it Mobilegeddon. In case you haven’t heard yet, Google recently made this announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Even … Continue reading Google Algorithm Changes: Prepare for the Mobile Apocalypse!
VerticalResponseMarch 10, 2015 Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive? The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant, device optimized, and high quality search … Continue reading Google Changes Search Ranking, Favors Mobile-Friendly Websites
Business.comFebruary 25, 2015 With Google’s Panda 4.1 updates in full effect, many brands have questions about why they have experienced a drop in search rankings. The recent update rolled out new algorithms focused on delivering valuable content to users and improving their experience in search. Consequently, content that does not seem to offer users high … Continue reading Another Panda Update: How to Increase Exposure After Google’s 4.1 Changes
Erin SaginFebruary 19, 2015 A few weeks back, hundreds of online advertisers received an email saying that their Google Trusted Store accounts had been deleted (in an angry, bold font, no less). Cue widespread panic… Yup, people freaked out when they got the note, assuming this was yet another case of Google making them jump … Continue reading Recent Changes To Google Trusted Stores: What You Need To Know
Cynthia PriceFebruary 19, 2015 A thriving email list is at the heart of any successful and profitable email marketing program. After all, a beautifully designed mailing with award-winning copy offering the deal of the century is awfully sad and lonely if there’s no one on the other end to receive it. You have to find … Continue reading 5 Changes to Your Signup Form that Will Get More Subscribers
Wojtek MazurFebruary 9, 2015 Last year came and passed just like the years before, leaving behind a trail of significant algorithm updates and changes. Some of them were major and completely unexpected (removing authorship markups readily comes to mind); while many others were eagerly awaited and anticipated. One of such in particular is the Penguin … Continue reading Summary of 2014’s Google Algorithm Changes (Infographic)
Henley WingJanuary 20, 2015 As many of you know, Facebook announced a major change last year that will give promotional organic posts less visibility, starting in January of 2015. Well, it’s already 2015. So what should do marketers do (other than panic)? We decided to ask 17 Facebook marketing experts to tell us how to … Continue reading 17 Experts Tips On Dealing With The Latest Facebook Algorithm Changes
