Janette SpeyerSeptember 11, 2015 A friend asked me (September 11, 2015) at a dinner party, “What do you do for business today?” When I looked surprised she quipped: “With all due respect, I never know your business. It morphs every time I talk to you”…and she is right! We started the social media branch of … Continue reading How to Prepare Your Client for Changes in Social Media
Paul SchmidtSeptember 5, 2015 SEO is a fast-changing art and science. The strategy and tactics you use will be different based on your type of business. A brick and mortar business should understand the levers that help them appear in a 3-pack and drive more people to their storefront. On the other hand, a b2b … Continue reading 7 Tools To Help You Stay Up To Date With SEO Changes
Steve HammSeptember 2, 2015 Proper search engine marketing can take your business to the next level, and maybe it already has. Whether you are a search engine marketing guru or just starting to grapple with how to use SEO in your favor, it’s important to stay on top of changing patterns. In 2012, SearchMetrics released its first … Continue reading Changes in Search Engine Marketing Trends
Ashley BaileySeptember 2, 2015 Local Snack Pack: More Than a Pudding Cup The Local Snack Pack update comes in to replace Google’s Carousel with a shortened version of local results listings. Each business listing provides minimal information aimed at enticing searchers to click through to a second interface and then a third. While this update … Continue reading Big Changes in Local SEO: Your Guide to Google’s Local Snack Pack Results
Ranvir GujralAugust 18, 2015 Just a couple years ago, most major publishers seemed to be unconcerned with ad blocking. However, because of the swift growth in usage and move to mobile devices, it has become a much bigger problem with huge implications for the future of advertising. Ad blocking is exactly what it sounds like … Continue reading The Costs and Changes Caused by Ad Blocking
Alan HartAugust 16, 2015 Why the fundamental process is still valid but the outcome can be more useful and meaningful I’ve covered a lot of material in the last 2 years here in this blog. Most of the entries made reference to the planning, budgeting and analysis processes, all of which are key elements in … Continue reading Does the Budget Process Need Changes?
Will KerschbaumAugust 12, 2015 Mobilegeddon. It’s not the latest Michael Bay summer blockbuster, but a nickname for recent changes to Google’s search algorithm. This would be, experts said, the end of the internet. SEO professionals across the land were stocking up on canned food and bottled water in preparation for the collapse of civilization that … Continue reading How Big Are Google’s Recent Mobile-Friendly Changes?
VerticalResponseAugust 4, 2015 Have you noticed Google is supplying answers to questions right on the search page? If you type in, “How many ounces in a gallon?” the conversion comes right up. You don’t have to click on any website to find the answer. This feature, which Google calls Instant Answers is handy, but it … Continue reading Changes In Google Searches Could Hurt Website Traffic: Learn What To Do
Ashley RobinsonJune 17, 2015 Following President Obama’s directive to “modernize and streamline” white collar overtime exemption regulations, the Department of Labor is poised to release changes to the FLSA any day now. Experts are urging HR professionals to prepare by scrutinizing the validity of their job descriptions. The administration has yet to release the details … Continue reading FLSA Changes Are Coming! Are Your Job Descriptions Ready?
Jeremy Walker, (June 09, 2015) Every day, the world of search becomes more complex. Google is a constant, while Bing increases share and Yahoo descends. YouTube, Facebook, Yelp, Amazon, TripAdvisor, Google Maps and other platforms each have their own unique results interface, and for specific industries, these might be more important than what takes place … Continue reading How To Leverage Changes In The Search Interface
