Howard J. Sewell December 20, 2014 As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google … Continue reading 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
Juan Pablo Castro December 10, 2014 Are your lead generation efforts getting dragged down by weak landing pages? Ultimately, landing page problems can result in a less effective website and lackluster lead generation campaigns, which hurt your business in the long run. Making adjustments and conducting A/B testing now can save you more serious … Continue reading Small Changes That Can Make a Big Difference on Your Landing Pages
