Tag Archives: Changer

A Good WEM Strategy is a Business Game Changer – Here’s Why

Michael Stelzer — June 25, 2018 — June 25, 2018 The workforce management market has evolved considerably in recent years. Once referred to as workforce optimisation (WFO), research and advisory firm Gartner recently redefined this software category to accommodate the growing millennial workforce that is driving change in the way it expects to be engaged … Continue reading A Good WEM Strategy is a Business Game Changer – Here’s Why

Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams

By Pratik Dholakiya March 22nd, 2018   AI is all the rage these days – no matter what industry you are in. But, it has some exceptional potential for digital marketers. According to Salesforce’s SMB Trends Report, 11% of small businesses already use AI technology. However, many teams (especially those from smaller industries) are not prepared … Continue reading Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams

The game changer in retail personalization: Consumer identity management

Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017   While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management

How Social Media Can Be A Game Changer In The 2016 Presidential Election

by Lia Winograd March 3, 2016March 3, 2016 “We are a nation of Google and Facebook” – President Obama Barack Obama’s 2008 candidacy revolutionized how political campaigns operate in the digital age. Obama was the first presidential candidate to effectively use social media as a core strategy for interacting with voters, not just to raise … Continue reading How Social Media Can Be A Game Changer In The 2016 Presidential Election

Artificial Intelligence: The Game Changer In Digital Disruption

Jennifer NeeleySeptember 22, 2015 Image Source: EXPRESS UK. Google Now director Aparna Chennapragada announces ‘Now On Tap’ during the 2015 Google I/O When Google announced the smarter version of Google Now called Now On Tap in a company event this year, it was only a matter of weeks that Apple followed with updates on Siri. … Continue reading Artificial Intelligence: The Game Changer In Digital Disruption

Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts

Like other major social media sites, the content on Twitter that you see is mostly based on those you follow. But what if you threw out the follower model for an interest-based one? Danny Sullivan on October 27 If you’ve ever signed someone up for a new Twitter account, one of the challenges a new … Continue reading Game Changer? Imagine A Twitter Where You Followed Interests Rather Than User Accounts