by Mark Cameron June 4, 2016 Follow @markrcameronJune 4, 2016 New problems are rarely fixed by applying old thinking. In the last decade a “perfect storm” of change has evolved that requires new thinking – thinking that takes advantage of the digital environment and transforms business as we know it. Three central factors are at … Continue reading 4 Digital Transformation Challenges
by Alden Morse May 27, 2016May 27, 2016 If you’re a wholesale distributor or manufacturer with a B2B eCommerce channel, you probably already know you need to integrate your ERP with your eCommerce application in order to gain maximum efficiency in your order and fulfillment processes. But what you may not know is the best … Continue reading Challenges and Best Practices in Integrating ERP Solutions and eCommerce
by Ashwini Pai May 24, 2016May 24, 2016 Social media marketing is a lot of work; don’t let anyone tell you otherwise. From creating content and publishing it, to monitoring feeds, responding to fans and followers, and keeping track of competitors’ campaigns, it requires you to plan in advance as well as think on your … Continue reading Challenges of Managing Multiple Social Media Accounts – And How to Overcome Them
by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges
by David Kiger May 20, 2016 Follow @davidkigerMay 20, 2016 Small business owners deal with all kinds of challenges. That’s the other side of entrepreneurship: You get to be your own boss, but a myriad of issues will now fall into your lap. That goes for external matters (dealing with clients, sales and competition) and … Continue reading Challenges Can Be Constant for Small Business Owners
by Matt Osit May 12, 2016May 12, 2016 Coping with the demand variation of a global economy requires the right lean warehouse management solutions. With the growth of the global supply chain, extended lead times have become a challenge as warehouses try to meet the pace of customer demand. Lean warehouse management plays a critical … Continue reading Lean Warehouse Management: Challenges & Strategies
by Caroline Ruhland May 11, 2016May 11, 2016 Developers and site owners alike are often impressed by the immense freedom they have on open source, custom platforms such as Magento. They laud the flexibility it gives them to create a site that fits their exact needs and wishes. However, although the unstructured open source format … Continue reading The All Too Common Challenges with Open Source, Custom Ecommerce Website Design
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 9, 2016 Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit by talking about himself to demonstrate what type of search targeting persona not to use and the importance of getting beyond the keyword when it comes to targeting consumers through search. Despite … Continue reading Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
by Young Entrepreneur Council April 20, 2016 Follow @YECApril 20, 2016 1. The Content Doesn’t Fit Readers Expectations One big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising, so people expect non-sales material. Often I see companies publish content that attempts to sell the reader … Continue reading 10 Challenges Native Advertising Poses Both to Marketers and Publications
by Ian Roderick April 13, 2016 Follow @newsletter2go_April 13, 2016 The goal of every email marketer needs to be sending emails that people will love. This seems obvious, but I’ve seen too many marketers thinking along the lines of “all of my customers need to see this product, no matter what!” instead of “what does … Continue reading The 3 Biggest Challenges in Email Marketing, and How to Solve Them
