Will McInnesNovember 7, 2015 A theme I hear consistently from our clients running social analytics teams (often as part of wider consumer insights or research functions) is summed up in the phrase ‘single source of truth’. What I’ve heard is that in very large enterprises, a major challenge is decision makers being fed conflicting information … Continue reading CMO View: On the Challenge to Find the Single Source of Truth
Terry MoffattAugust 25, 2015 It’s easy to understand the buzz around native advertising today. Combine the compelling performance data about native advertising with the list of major media companies feeding native ads and you have to be thinking, “We gotta do some of that.” Native advertising, however, is a slightly different Ad Men animal, especially … Continue reading The B2B Native Advertising Challenge: Can You Tell, Not Sell?
Kris SpisakAugust 3, 2015 Are your email communication strategies as powerful as they could be? How many emails do you send every day? Wait, don’t answer that. Even thinking about how many messages we compose and share on a daily basis can be overwhelming. Here’s the better question: are you making the most out of … Continue reading 11 Email Etiquette Reminders & an Email Brevity Challenge
Gregory YankelovichJuly 31, 2015 For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and marketing process. Surely, many use elaborate survey and market focus group studies to validate and refine an original concept, but the use of the feedback to form an original … Continue reading Voice of Customers Challenge to Product Managers
Laurie Sullivan @lauriesullivan, (June 12, 2015) Marketers assume they know how consumers search, but they need to challenge their assumptions. Nathan Safran, CEO at Blue Nile Research, sent that message during a presentation Thursday at the MediaPost Search Insider Summit. He said tools are valuable, but they lull marketers into a false sense of security. … Continue reading How Search Marketers Must Challenge Their Assumptions
Tracey WallaceMarch 6, 2015 The first #EmployeeAppreciationDay was observed in 1995, kick-started by a 1994 bestseller titled “1001 Ways to Reward Employees” by Bob Nelson. Twenty years later, the non-official U.S. holiday trends on Twitter, Facebook and LinkedIn, with some employees grateful for a free breakfast, and others pointing out that showing appreciation shouldn’t be … Continue reading #EmployeeAppreciationDay Challenge: Pay It Forward, Let Your Gratitude Flow
Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry’s development. Scott Brinker on February 9, 2015 I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things. Popular myth would … Continue reading The Challenge Of Searching For Marketing Technology
Susan SolovicFebruary 3, 2015 Right now in marketing there is quite a lot of “blurring” between mobile marketing and local marketing. It’s easy to understand because there is a large area where these two categories overlap. Much mobile marketing is local and much local marketing gets consumed on mobile devices. Further, we’ve seen how successful … Continue reading Master The Mobile Marketing Challenge For Your Small Business
Debra EllisJanuary 29, 2015 “The great dividing line between success and failure can be expressed in five words, “I did not have time.” ~ Franklin Field Whether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that are … Continue reading How to Win the Small Business Social Media Time Challenge
Jackie NagelJanuary 24, 2015 A blog is an outstanding tool to grow your business. It expands your market reach, builds your credibility, presents your expertise, and shapes your brand awareness. Plus, it’s a cost-effective tactic for driving more traffic to your website…once the common blogging challenges are unscrambled. Before we can consider growing blog traffic … Continue reading Can A Process Solve Your Small Business’s Biggest Blogging Challenge?
