The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content. Kim Davis on January 19, 2022 “The vast majority of people, when they look at ad content, say they don’t see themselves in it, they don’t see … Continue reading Measuring diversity in advertising: A challenge of scale
Tag Archives: challenge
The Challenge of Startup Networking – Conversation
Pallavi Tyagi July 29, 2021 Networking is not simply a way of meeting new people, it is a means to further your startup. The key to successfully networking is that all parties must be involved for mutual benefit. Having said that, networking may not always go as you planned. It depends a lot on how … Continue reading The Challenge of Startup Networking – Conversation
ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief
Plus, social listening and live chat tools Chris Wood on April 7, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief
Marketing’s new challenge: Moving to the next normal
You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. Ryan Phelan on May 18, 2020 At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered … Continue reading Marketing’s new challenge: Moving to the next normal
Pro Tip: How brands can enter TikTok with a viral challenge
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge
Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others
Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others by Laurie Sullivan @lauriesullivan, April 8, 2020 Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers including Amazon, Costco and The Home Depot. The weightier the image, the less mobile friendly. There are no surprises there, … Continue reading Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others
One In Three B2B Marketers Cite Data As Critical Challenge
One In Three B2B Marketers Cite Data As Critical Challenge by Laurie Sullivan @lauriesullivan, Yesterday Dun & Bradstreet has released its fifth annual Data-Driven Marketing and Advertising Outlook, which found that 88% of B2B marketers believe they should focus on the customer experience (CX) similar to their B2C counterparts. One-quarter of respondents feel they lag behind their … Continue reading One In Three B2B Marketers Cite Data As Critical Challenge
Challenge 2019: How To Create The User Experience Design for an E-Commerce Website
Sophia Zoria — September 23, 2019 — September 23, 2019 The creation of an e-Commerce website that will successfully fulfill all the functions is a complex and challenging task. Moreover, the experience must be so pleasant and comfortable so that a customer will develop a habit. More and more buyers prefer online shopping experience and … Continue reading Challenge 2019: How To Create The User Experience Design for an E-Commerce Website
Is This Your #1 Business Challenge Too?
JoAnn Corley — June 19, 2019 Follow @joann corley — June 19, 2019 I had a great family get together in Indiana this weekend after speaking at the Energetic Women’s Leadership Conference in Indianapolis. (The conference was a gathering of women from all over the US who are in the Energy industry – primarily gas … Continue reading Is This Your #1 Business Challenge Too?
The Challenge of Having a Growth Mindset
Sarah Bentley — February 18, 2019 — February 18, 2019 Pixabay After playing volleyball for 13 years, I found myself yearning for a way for me to give back all of my knowledge and happiness the sport gave me. I took the next step in October 2018 and decided to coach club volleyball. There were … Continue reading The Challenge of Having a Growth Mindset