More budget won’t fix a marketing model that no longer fits how buyers discover, evaluate, and decide. CMOs need to rethink where they invest. By Mark Ogne Published on August 14, 2026 Many of the assumptions that have guided B2B marketing planning for the past decade are becoming less reliable. Buyers were increasingly … Continue reading The 2027 CMO planning challenge is bigger than the budget
Connecticut judge rejects Kalshi injunction against state sports betting enforcement challenge Suswati Basu A federal judge has handed Connecticut regulators an early victory in their fight with prediction market operator Kalshi, refusing to stop the state from enforcing its gambling laws while the lawsuit moves forward. Kalshi has appealed the Connecticut federal district … Continue reading Connecticut judge rejects Kalshi injunction against state sports betting enforcement challenge
Court of Appeal blocks Richard Desmond companies National Lottery license challenge Suswati Basu Richard Desmond-linked businesses have been denied permission to keep fighting the UK National Lottery license in court, handing another legal win to the Gambling Commission and Allwyn. The Court of Appeal decision comes after the High Court threw out every … Continue reading Court of Appeal blocks Richard Desmond companies National Lottery license challenge
Forty-four state attorneys general challenge CFTC sports prediction markets rule proposal Suswati Basu A coalition of 44 state attorneys general is pressing the Commodity Futures Trading Commission (CFTC) to abandon and rewrite its proposed prediction markets rule, saying the agency is trying to regulate sports betting without legal authority. The group argues the … Continue reading Forty-four state attorneys general challenge CFTC sports prediction markets rule proposal
Researchers found marketers value AI’s efficiency but remain concerned about organizational readiness and the profession’s future. By Constantine von Hoffman , Senior Editor, MarTech Published on July 15, 2026 • Last updated on July 15, 2026 • 4 minutes read While marketers find AI a great help, they are increasingly concerned about organizational readiness and … Continue reading Marketing’s AI challenge goes beyond adoption
Critics challenge Kalshi rebuttal over retail trading loss classifications and transparency Suswati Basu Kalshi’s attempt to counter a Roosevelt Institute analysis of retail trading losses has triggered a wider public dispute, drawing criticism from gambling industry figures and prediction market observers. What began as a disagreement over research methods has changed into questions … Continue reading Critics challenge Kalshi rebuttal over retail trading loss classifications and transparency
Tribal coalition urges appeals court to reject Kalshi betting theory challenge in Tennessee Suswati Basu A coalition of tribal organizations and federally recognized tribes is asking a federal appeals court to overturn a ruling that temporarily blocked Tennessee from enforcing its sports wagering laws against prediction market operator Kalshi. The filing, submitted Tuesday … Continue reading Tribal coalition urges appeals court to reject Kalshi betting theory challenge in Tennessee
Automation can increase output, but creative effectiveness depends on operational discipline and strategic clarity. By Kate Gundlach Roberts Published on May 15, 2026 Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made scale feel … Continue reading Why scaling creative is really a leadership challenge
New Mexico tribes challenge Kalshi sports contracts over alleged illegal gambling Suswati Basu Four New Mexico tribes are taking prediction market company Kalshi to federal court, arguing that its sports contracts amount to illegal online sports betting conducted on tribal lands without approval from tribal regulators. The Mescalero Apache Tribe, Pueblo of Isleta, … Continue reading New Mexico tribes challenge Kalshi sports contracts over alleged illegal gambling
Underdog launches team parlays to challenge multi-pick sports betting markets trend Brian-Damien Morgan Suswati Basu Betting and stats giant Underdog has launched a new team parlays feature to rival the growing trend of multi-pick wagers on event contracts. A traditional Same Game Parlay (SGP) in the licensed sports betting world includes lines … Continue reading Underdog launches team parlays to challenge multi-pick sports betting markets trend
