Tag Archives: challenge

Marketing’s new challenge: Moving to the next normal

You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. Ryan Phelan on May 18, 2020 At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered … Continue reading Marketing’s new challenge: Moving to the next normal

Pro Tip: How brands can enter TikTok with a viral challenge

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others by Laurie Sullivan  @lauriesullivan, April 8, 2020 Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers including Amazon, Costco and The Home Depot. The weightier the image, the less mobile friendly. There are no surprises there, … Continue reading Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others

One In Three B2B Marketers Cite Data As Critical Challenge

One In Three B2B Marketers Cite Data As Critical Challenge by Laurie Sullivan  @lauriesullivan, Yesterday Dun & Bradstreet has released its fifth annual Data-Driven Marketing and Advertising Outlook, which found that 88% of B2B marketers believe they should focus on the customer experience (CX) similar to their B2C counterparts. One-quarter of respondents feel they lag behind their … Continue reading One In Three B2B Marketers Cite Data As Critical Challenge

Challenge 2019: How To Create The User Experience Design for an E-Commerce Website

Sophia Zoria — September 23, 2019 — September 23, 2019 The creation of an e-Commerce website that will successfully fulfill all the functions is a complex and challenging task. Moreover, the experience must be so pleasant and comfortable so that a customer will develop a habit. More and more buyers prefer online shopping experience and … Continue reading Challenge 2019: How To Create The User Experience Design for an E-Commerce Website

Successful marketing teams tackle this challenge

Case studies, solutions, and networking – the perfect ingredients to get your team on the same page. Scott Brinker on December 19, 2018   Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why … Continue reading Successful marketing teams tackle this challenge

The First Step In Planning A Facebook Community Challenge

Karen Repoli — June 30, 2018 Follow @karenrepoli — June 30, 2018 FirmBee / Pixabay Before planning your community challenge for your Facebook group, you must fully understand why you’re creating it. Entrepreneurs can create and issue challenges for various purposes: Driving sales Building mailing lists Filling Facebook groups Building relationships Many other things What … Continue reading The First Step In Planning A Facebook Community Challenge