By Yonason Goldson January 21, 2024 Taylor Swift is a political asset working for the Pentagon The FBI instigated the January 6 capitol riots Nikki Haley is not a natural American citizen and is therefore ineligible to serve as president Claudine Gay’s ouster as president of Harvard was motivated by racism Videos of the October … Continue reading There are 3 ways to challenge a statement. The one you pick says a lot about your character
By Mark Wilson December 07, 2023 The first car lined up at 3:30 a.m. Employees didn’t even show until 5, and food didn’t leave the drive-through window until 6. Technically, McDonald’s new drink-and-snack-focused spin-off concept called CosMc’s (announced this week) isn’t even open today. But operators had determined that during the first store’s soft launch, … Continue reading Peek inside CosMc’s, McDonald’s glimmering challenge to Starbucks
Insights on appointing a budget lead, prioritizing impactful initiatives and maintaining flexibility for optimal marketing results. Justin Sharaf on December 5, 2023 Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the … Continue reading 3 tips to tackle the annual marketing budget challenge
Ad Frequency Overload Becomes Defining Challenge In CTV Ad World by Dave Morgan , Featured Contributor, August 10, 2023 Yes, linear TV gives viewers too many of the same ads, particularly if you watch only a small group of networks and are a heavy TV viewer. But as bad as ad frequency management is on … Continue reading Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing
Meta’s Instagram-linked Twitter rival ‘Threads’ could arrive on July 6th Mariella Moon @mariella_moon We’ve known for quite a while that Meta has been building a Twitter competitor, but now we have a more solid idea of when it will become available. A listing for the app called Threads has popped up in … Continue reading Meta’s Threads app is here to challenge Twitter
Hyundai and Kia release software update to prevent TikTok thefts Katie Malone @kathrynamalone Kia and Hyundai released a software update on Monday after a viral TikTok challenge taught users how to hack the vehicles. But for now, it’s only available to a selected one million vehicles, out of the four million cars that … Continue reading Hyundai will pay $200 million after a TikTok challenge exposed a huge security flaw
Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must. Kim Davis on March 18, 2022 When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their … Continue reading Why marketing attribution is both a challenge and a necessity
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it. Constantine von Hoffman on March 17, 2022 Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice … Continue reading The measurement challenge
