Automation can increase output, but creative effectiveness depends on operational discipline and strategic clarity. By Kate Gundlach Roberts Published on May 15, 2026 Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made scale feel … Continue reading Why scaling creative is really a leadership challenge
New Mexico tribes challenge Kalshi sports contracts over alleged illegal gambling Suswati Basu Four New Mexico tribes are taking prediction market company Kalshi to federal court, arguing that its sports contracts amount to illegal online sports betting conducted on tribal lands without approval from tribal regulators. The Mescalero Apache Tribe, Pueblo of Isleta, … Continue reading New Mexico tribes challenge Kalshi sports contracts over alleged illegal gambling
Underdog launches team parlays to challenge multi-pick sports betting markets trend Brian-Damien Morgan Suswati Basu Betting and stats giant Underdog has launched a new team parlays feature to rival the growing trend of multi-pick wagers on event contracts. A traditional Same Game Parlay (SGP) in the licensed sports betting world includes lines … Continue reading Underdog launches team parlays to challenge multi-pick sports betting markets trend
Tribes, AGA, and 27 states challenge Kalshi over the limits of federal gambling law Brian-Damien Morgan Suswati Basu Twenty-seven US states have backed tribal appellants in a federal gambling law case against Kalshi that could help define the future trajectory of gambling regulation across the United States. As market analysts and … Continue reading Tribes, AGA, and 27 states challenge Kalshi over the limits of federal gambling law
OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More by Laurie Sullivan , Staff Writer, January 16, 2026 Publishers have been pushing the industry to monetize AI chat. On Friday, in a blog post, OpenAI explained how they will soon get their wish. OpenAI said today that it will soon … Continue reading OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here’s how. Ryan Phelan on April 24, 2025 Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your … Continue reading Your next marketing challenge may be winning over the AI in charge of the customer’s inbox
The plans would turn the power of the DOJ’s Civil Rights Division against policies designed to benefit marginalized communities. BY Reuters President-elect Donald Trump is set to challenge policies aimed at boosting diversity at companies and universities when he takes office next month, throwing the weight of the U.S. government behind growing conservative opposition to such … Continue reading How Trump plans to use the DOJ to challenge diversity programs
Several iconic companies have announced significant rebrandings in recent weeks, upending a series of commercial and cultural landmarks. BY Associated Press When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we all love.” She’s not sure what … Continue reading How heritage brands challenge consumer identity
Reddit Users Challenge Google, Sending Business Owners A Message by Laurie Sullivan , Staff Writer @lauriesullivan, September 18, 2024 One in four retail small business owners use Reddit as part of their marketing strategy, compared with 1 in 5 of those that own businesses in information and 30% of those operating in professional services. And one in 10 … Continue reading Reddit Users Challenge Google, Sending Business Owners A Message
Ending a policy requiring judges to defer to regulators’ interpretations makes more lawsuits a certainty and deciding those cases more difficult. Constantine von Hoffman on July 17, 2024 U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal … Continue reading SCOTUS ruling makes it easier to challenge federal ad regulations
