Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain. By Constantine von Hoffman Published on July 23, 2026 ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a … Continue reading ChatGPT has no clear brand leader in most categories
The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced By Pamela Parker Published on June 10, 2026 Whether your marketing team can take advantage of AI agents depends less on the agent tools themselves and more on whether your existing platforms have the API … Continue reading The martech categories hit hardest by AI agents
New Google Protocol Brings ‘Intelligent Shopping’ To Advertising by Laurie Sullivan , Staff Writer, May 20, 2026 Google brought new Universal Commerce Protocol (UCP) features to retailers on Wednesday with the launch of “Universal Cart” to introduce what the company calls “intelligent shopping.” It works across retail and services like Search. When shoppers are ready … Continue reading Google Connects Ads To UCP, Expands Into New Categories
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance. MarTechBot on June 30, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading Which martech categories will disappear if they don’t include AI?
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes. Greg Kihlstrom on August 2, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI, … Continue reading 4 AI categories impacting marketing: Workflow automation and RPA
Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible. Greg Kihlstrom on July 17, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative … Continue reading 4 AI categories impacting marketing: Personalized customer journeys
While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans. Greg Kihlstrom on June 13, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) … Continue reading 4 AI categories impacting marketing: Predictive analytics
Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to. Greg Kihlstrom on May 19, 2023 It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT’s rise as the fastest-growing platform of all time to near-constant … Continue reading The 4 categories of AI that impact marketing: Generative AI
Here’s how to design an organizational structure that guides your people to deliver on your firm’s unique vision and strategy. Brian Kessman on May 17, 2023 In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization: Proposition. How do you align … Continue reading 3 key categories of a high-performing marketing organizational structure
Private Label Outpaces National Brands In 15 Dairy Categories by Steve Ellwanger , April 7, 2023 Price inflation in the dairy aisle has been a blessing for private-label brands. Driven largely by egg price increases—fueled by shortages caused by the highly pathogenic avian influenza—retail dairy category costs rose 24% in January, according to data … Continue reading Private Label Outpaces National Brands In 15 Dairy Categories
