Voice Technology Slow To Catch On by Laurie Sullivan @lauriesullivan, Yesterday Several recent studies including some that are expected to be released this week suggest consumers aren’t adopting voice technology as rapidly as previous reports suggest. Findings from a white paper released this week by SUMO Heavy suggest that 46% of the 1,046 U.S. respondents … Continue reading Voice Technology Slow To Catch On
Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up
U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) The United States has lost its footing in innovation. In fact, the U.S. dropped out of the top 10 ranking in the 2018 Bloomberg Innovation Index, released earlier this year, for the … Continue reading U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?
Consumers Catch On To ‘Open’ And ‘Transparent’ Buzzwords by Laurie Sullivan @lauriesullivan, June 22, 2018 Consumers have latched on to the words “open” and “transparency,” especially when it comes to hearing and learning about technology, such as artificial intelligence (AI), which they don’t completely understand. Some 80% believe companies should tell consumers how and when … Continue reading Consumers Catch On To ‘Open’ And ‘Transparent’ Buzzwords
Marcia Layton Turner — August 7, 2017 — August 7, 2017 FirmBee / Pixabay Where do people today typically go to scope out possible purchases? No, not to a brick and mortar storefront, or to the mall, or even to a mega-retailer like Amazon. In fact, more than 175 million active users head to Pinterest … Continue reading Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. Wesley Young on October 11, 2016 Getting the attention of today’s consumer … Continue reading Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
by Susan Gilbert Follow @SusanGilbertAugust 29, 2016 How to Make Your Website Visitors Stick I don’t have to tell you that visitors to our websites are busy people. Your visitors need to find what they’re looking for at a glance, or we risk them leaving fast . . . And they’re probably not coming back. … Continue reading Catch Your Website Visitors with Icons
by Laurie Sullivan, Staff Writer @lauriesullivan, August 4, 2016, 2:43 PM Shopping with mom for back-to-school clothes usually turned out to be in my favor, but there were frequent disagreements on what I could wear and how much she would spend for my new wardrobe. Apparently, not much has changed when it comes to how … Continue reading Keeping Catch Phrases Out Of Search Ads
by Megan Tonzi July 23, 2016July 23, 2016 That’s it, you’ve done it! You’ve been honing your account-based selling approach and dedicating your time to a customized messaging strategy that has allowed you to qualify the target account that you’ve been working so hard on. You have all of the information you need in order … Continue reading Gotta Catch ‘Em All! Book Sales Appointments that Actually Happen
by Erika Dickstein February 5, 2016 Follow @springinsightFebruary 5, 2016 Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great … Continue reading The State of Email, Or How to Catch the Lizard Brain