In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them. Daniel Faggella on January 23, 2018 As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a … Continue reading How companies are using chatbots for marketing: Use cases and inspiration
Rick Lepsinger — December 13, 2017 Follow @onpoint_llc — December 13, 2017 EContti / Pixabay Is virtual leadership training superior to more traditional, in-person programs? It’s clear that more and more organizations are using virtual training programs for a variety of reasons, such as virtual training being more efficient, cost-effective, and scalable. These traits are … Continue reading 3 Cases Where Virtual Leadership Training Beats In-Person Training
As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Eric Aledort on October 23, 2017 More and more marketers are using mobile location data to target their ad spend: In … Continue reading Location data beyond the marketing department: A look at 3 use cases
Katie Sweet — October 10, 2017 Follow @misskatiehrdy — October 10, 2017 Shutterstock We are all familiar with the struggle of a cluttered inbox. I receive more emails than I care to count across my personal and professional inboxes every day, and I probably delete at least 80% of these emails without opening them — … Continue reading 4 Key Use Cases for Triggered Emails
Katie Sweet — August 18, 2017 Follow @misskatiehrdy — August 18, 2017 According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of … Continue reading 4 Use Cases for Personalizing Emails at Open Time
Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services. Daniel Faggella on July 11, 2017 Artificial intelligence and machine learning are proving to be very useful in just … Continue reading B2B applications of AI in marketing: Two use cases that matter
by Joe Cox February 25th, 2015 Joe Cox Joe is Head of Content for British digital marketing agency, Bespoke Digital. He has written extensively on SEO, digital marketing and social media (amongst other things). For a long time directories occupied an important role in the evolution of the web. Before Google and complex search … Continue reading Understanding Directory Listings: Use Cases & Safety
