Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions)
Tag Archives: Care
How to Move Forward If Your Boss Doesn’t Care What People Think
Liz Kislik June 25, 2021 “My boss just doesn’t want to hear it!” I heard this line from three different managers this week, and each time it was related to the challenges of returning to the workplace rather than continuing to work from home. This is a complex situation that affects everyone differently — … Continue reading How to Move Forward If Your Boss Doesn’t Care What People Think
How to Direct Your Efforts So Your Boss Will Care About Them
Liz Kislik April 16, 2021 Your relationship with your boss is just like any other relationship: what you actually do doesn’t matter as much as how it’s perceived. But it’s hard to remember this when you’re taking instructions and trying to deliver on goals. Based on the power structure, you’re not calling the shots … Continue reading How to Direct Your Efforts So Your Boss Will Care About Them
How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It
Kara Jensen January 29, 2021 Design is the meeting of form and function to create meaningful experiences. Design is about the details that make our lives easier. Well-designed products, brands, customer experiences, and working environments have the power to transform employees and clients into an army of brand advocates. An army of brand advocates can … Continue reading How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It
What is a Domain Name? And Why Should I Care?
Jeffrey Gabriel December 4, 2020 What is a Domain Name? Put simply, a domain name is like a virtual street address. It’s how your potential customers or clients find you and visit you on the internet. As such, domain names are crucial for businesses and can mean the difference between success and failure. It’s your … Continue reading What is a Domain Name? And Why Should I Care?
What Digital Asset Management is and why marketers should care
How enterprises are using DAMs in 2020 and why COVID is increasing adoption. Pamela Parker on September 25, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where … Continue reading What Digital Asset Management is and why marketers should care
Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
Sabrina Bomberger August 28, 2020 Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs depend on searchers clicking through … Continue reading Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Robin Lord on July 31, 2020 at 9:05 am I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I … Continue reading Why SEOs should care about brand
Customer Care During Coronavirus [Infographic]
Rachel Alvarez July 13, 2020 With more than half of the world’s population now online, there are billions of people commenting, praising and critiquing your brand across channels every day. Your brand needs to listen and engage with these conversations to improve customer experiences – this was a fact even before COVID-19. Now, as we’re … Continue reading Customer Care During Coronavirus [Infographic]
Taking Care of Our People
Dave Brock — March 27, 2020 I’ve written a lot about how we should be selling and engaging our customers through the current crisis. Let me shift my attention to taking care of our own teams through the crisis. Like our customers, each of us and our people are facing things we may have never … Continue reading Taking Care of Our People
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