Half of marketers surveyed say they are considering a metaverse activation in the near or middle term. Chris Wood on March 22, 2022 Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in … Continue reading Why we care about metaverse activations
Tag Archives: Care
Why we care about RevOps: A marketer’s guide
RevOps seeks to maximize your brand’s revenue potential by aligning departments and processes. Here’s why organizations should consider implementing it. Akshat Biyani on March 17, 2022 The siloing of marketing and sales has never been good for business, and organizations are starting to agree. That’s given rise to RevOps, short for revenue operations, which is … Continue reading Why we care about RevOps: A marketer’s guide
Why we care about virtual events: The ultimate marketers’ guide
Everything you need to know about virtual events in our increasingly digital world. Chris Elwell on March 16, 2022 Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, … Continue reading Why we care about virtual events: The ultimate marketers’ guide
What are decentralized autonomous organizations—and why should you care?
By Mark Sullivan February 21, 2022 So much hype swirls around the blockchain and cryptocurrencies and NFTs that it can sometimes be hard to see the real utility in the technology. It’s hard to understand the intrinsic value of a crypto coin or an NFT, when their prices are based mostly on their … Continue reading What are decentralized autonomous organizations—and why should you care?
Why you should care about parent-friendly policies, even if you don’t have kids
By Greg Smith February 16, 2022 My low point as a working parent came at the beginning of the pandemic when I crawled out the window to take a call on my roof because my kids were being so loud. At this point, stories like that don’t even raise eyebrows. Two years into this … Continue reading Why you should care about parent-friendly policies, even if you don’t have kids
This Gen Z-founded period brand is building a community around sustainable, inclusive menstrual care
By Rachel Kim Raczka February 09, 2022 Nadya Okamoto wants to make your period better. Well, better for you, and better for the environment. On average, Global Citizen estimates that menstrual products can sit in landfills for 500 to 800 years before they fully decompose, to say nothing of the single-use plastic applicators. August, … Continue reading This Gen Z-founded period brand is building a community around sustainable, inclusive menstrual care
Do Consumers Really Care About Socially Conscious Marketing?
Do Consumers Really Care About Socially Conscious Marketing? by Maarten Albarda , Featured Contributor, November 24, 2021 The following was previously published in an earlier edition of Media Insider. There is a growing body of research that says consumers care about their world and the impact businesses have on it. According to a Sogeti Cap … Continue reading Do Consumers Really Care About Socially Conscious Marketing?
Video Marketing Metrics You Should Care About (Other Than Conversions)
Erin Hynes July 27, 2021 In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual … Continue reading Video Marketing Metrics You Should Care About (Other Than Conversions)
How to Move Forward If Your Boss Doesn’t Care What People Think
Liz Kislik June 25, 2021 “My boss just doesn’t want to hear it!” I heard this line from three different managers this week, and each time it was related to the challenges of returning to the workplace rather than continuing to work from home. This is a complex situation that affects everyone differently — … Continue reading How to Move Forward If Your Boss Doesn’t Care What People Think
How to Direct Your Efforts So Your Boss Will Care About Them
Liz Kislik April 16, 2021 Your relationship with your boss is just like any other relationship: what you actually do doesn’t matter as much as how it’s perceived. But it’s hard to remember this when you’re taking instructions and trying to deliver on goals. Based on the power structure, you’re not calling the shots … Continue reading How to Direct Your Efforts So Your Boss Will Care About Them
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