One-quarter of retailers are generating more than $100 million in revenue from their media networks. Constantine von Hoffman on August 3, 2022 Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. … Continue reading Why we care about retail media networks
Tag Archives: Care
Why we care about performance marketing
What you need to know about what performance marketing can and can’t do. Jacqueline Dooley on June 29, 2022 Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus … Continue reading Why we care about performance marketing
Why we care about audience development
Explore our marketers’ guide to audience development, a process imperative for brand success. Akshat Biyani on June 1, 2022 Despite the sea of information available to the 4.95 billion internet users today, fresh content is being generated by the second. Producing engaging content that can distinguish itself within this volume takes a considerable amount of time and … Continue reading Why we care about audience development
Why we care about marketing agencies
Agencies are an essential part of the marketing and advertising eco-system. There’s a cost to their services, of course, but in a number of cases it will be worth it. Akshat Biyani on May 31, 2022 Nobody can do it all. No matter how good your marketing team is, there is going to be expertise … Continue reading Why we care about marketing agencies
Why we care about advertising: A marketer’s guide
Here’s our guide to advertising in a transformed digital landscape. Akshat Biyani on May 27, 2022 With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just … Continue reading Why we care about advertising: A marketer’s guide
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality technologies have the potential to revolutionize marketers’ engagement efforts. Akshat Biyani on May 24, 2022 If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly … Continue reading Why we care about AR and VR: A guide for marketers
Why we care about video advertising
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here’s our guide. Akshat Biyani on May 18, 2022 Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last … Continue reading Why we care about video advertising
Why we care about mobile marketing: A guide for marketers
The tactics, technologies and strategies you need to connect with customers where they are — their smartphones. Jacqueline Dooley on May 13, 2022 Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive … Continue reading Why we care about mobile marketing: A guide for marketers
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. Akshat Biyani on May 3, 2022 Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree … Continue reading Why we care about social media marketing: A guide for brands
Why we care about connected TV and OTT advertising
Discover when and where to use connected TV and OTT advertising in your marketing strategy. Danni White on April 29, 2022 Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. … Continue reading Why we care about connected TV and OTT advertising
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