Scott BarnettMarch 29, 2015 If you are a small business owner, you have likely heard that you need to have clean local citations on the web about your business. We have seen some unnecessary actions on behalf of small business owners (which usually includes spending unnecessary money) and we’d like to help set the record … Continue reading What Is A Local Citation and Why Should Small Businesses Care?
Anneke SteenkampMarch 15, 2015 If you don’t implement it right, Twitter, like most other business strategies, can backfire and become detrimental to your customer service. In recent years, customers have flocked to social media platforms in expectations of prompt responses to their complaints. On these online platforms, not only are they able to voice their … Continue reading No No’s For Dealing With Customer Care On Twitter
New live-streaming video app has captured the attention of early adopters; few businesses are using it yet. Martin Beck on March 13, 2015 The Internet loves shiny new toys. And at the moment the newest and shiniest has got to be Meerkat, which in only two weeks since launching has gone from obscure to nearly … Continue reading What On Earth Is Meerkat? And Why Should Brands Care?
Jessica KornfeindMarch 7, 2015 If you’ve watched #Socialnomics2015, you’ve seen the stats: More people own a mobile device than a toothbrush. Mobile and social are merging. Facebook has a higher population than China. Access to social media is easier than ever. Social media isn’t the way of the future, is the way of now. Companies … Continue reading Social Media Care: Customer Service Expedited
Vernon RileyFebruary 14, 2015 Introduction The tendency is to view links that encourage people to leave your website (also called outbound links) as a necessary evil. To assume that minimising these is the best course of action. And if they can’t be minimised – well the visitor’s is gone. Perhaps this view has been encouraged … Continue reading Event Tracking with Google Analytics – Why Business Should Care
Jacob ShriarFebruary 4, 2015 All people decisions at Google are based on data and analytics. The goal is to bring the same level of rigor to people decisions that we do to engineering decisions. – Laszlo Bock This quote from Google shows that they understand the value of their most important asset – their people. … Continue reading The Hidden Value Behind People Analytics (And Why You Should Care)
Jess DelBalzoJanuary 16, 2015 Whether you’re launching a new site or simply trying to get better results from your existing site, you know that a big part of your success will come from ranking well in Google’s organic search results. Most web pages won’t be able to do that without a lot of behind-the-scenes blood, … Continue reading Google Warning: Take Care When Hiring an SEO Company
Megan Totka November 20, 2014 The term “Millennial” is pretty all-encompassing. On the most basic level, it describes the age group of Americans that are currently between the ages of 18 and 34, covering the youngest group of adults and measuring 76.6 million strong. It seems that Millennials are simultaneously praised and criticized for everything … Continue reading 3 Reasons Every Small Business Should Care About Millennials
Discover columnist Susan Esparza’s “one weird trick” for preventing ad fatigue. Susan Esparza on November 17, 2014 Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important, without a killer ad campaign, your marketing is dead in the water. Developing fresh creative and … Continue reading Care & Feeding Of Creatives
By Rocket Post, Published October 14, 2014 Get your shovels ready and start digging a grave. Outbound marketing is dead. That’s what industry experts have been saying for years, isn’t it? There’s not much it can do for us and it’s not worth the cost. So, why should we care about it? The question really … Continue reading What Exactly Is Outbound Marketing And Why Should I Care?
