By Disha Dinesh November 11th, 2016 Each year, a new generation of Americans begins their search for a primary care physician. These millions of newly-fledged adults are among the most technology savvy people in the world, having grown up in a culture with a new way of advertising. Instead of print ads and traditional media, … Continue reading SEO In Healthcare – How To Capture Millennials
by Jessica Edmondson Follow @ContentMktg2October 22, 2016 Herman Melville’s mishaps and how to avoid them with referral marketing Recently, Christopher Ross, Research Director at Gartner, published a very interesting article entitled, Moby Dick Marketing, on the Gartner blog. As the title suggests, it referenced Melville’s novel Moby Dick, and explained that while this novel is … Continue reading Capture Your Customer Acquisition ‘White Whale’ with Referral Marketing
by Jessica Mehring Follow @horizonpeakOctober 17, 2016 If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to … Continue reading Using Interactive Content to Capture Attention Early in the Buyer’s Journey
by Adam Frankel Follow @FrankelInteractSeptember 18, 2016 For most inbound marketers, conversion rate optimization is a stumbling block. They tick all the optimization checklists for a better SEO, but fail to apply optimization tactics to the form, which can result in a higher conversion rate. Conversion rate optimization may be difficult, but not impossible. A … Continue reading 7 Useful Tips to Optimize Your Website Lead Capture Form
By Disha Dinesh August 2nd, 2016 To catch someone’s attention and occupy their interest is not easy; It involves an understanding of what they’re interested in and creating content that’s engaging enough to hold their attention. Additionally, you’d also want them to interact with it. Engagement on social is particularly hard because of the competition, … Continue reading 5 Engagement Tactics To Capture A Social High-Value Target Audience
by Katherine Buchholz June 11, 2016June 11, 2016 Imagine your business receives a phone call, but you don’t know which marketing source it came from. Then the caller talked to the sales team, but you can’t tell for how long or what was said. And once the call is completed, you can’t track if that … Continue reading Do You Know What Data Call Attribution Software Can Capture?
Nikhil SharmaJuly 25, 2015 Most of this generation’s time is spent on technology. More specifically, using that technology to gain access to social media platforms. The networks are constantly updating and changing which prompts so many young people to constantly check and update their profiles. This year alone, there are an estimated 179 million millennial … Continue reading 6 Social Media Platforms To Capture Millennial Attention (In Order!)
Lori SoardJuly 10, 2015 The goal of any good screenwriter, or any writer really, is to grab the reader’s attention and keep it until the end. Your goal for your blog should be exactly the same. From the minute the site visitor hits your landing page, his attention should be captured enough that he doesn’t … Continue reading Capture Your Reader’s Interest Like a Hollywood Screenwriter
by Eileen Lonergan November 12th, 2014 I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never return. Getting their email address is the best way … Continue reading Get More Email Lead Capture With These WordPress Plugins
In order to do your own internet/attraction marketing you need to have a way to automatically collect prospects email addresses, or contact information. This can be done with an opt-in form on your website, or a separate page completely dedicated to capturing prospect email and contact information. In this article we provide a simple recipe … Continue reading Tutorial On Creating Capture Pages
