Tag Archives: Capabilities

Web3 content and capabilities from an agency’s perspective

Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective

Marketers making less use of martech’s expanding capabilities

Only 42% say they are utilizing all the capabilities of their martech stack. Constantine von Hoffman on October 3, 2022 Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s … Continue reading Marketers making less use of martech’s expanding capabilities

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities

Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities by Fern Siegel , July 8, 2022 A new survey of creative and marketing professionals outlined their specific challenges and opportunities. Some 57% say their creative team functions as an in-house agency and is regularly involved in strategy. That’s according to Lytho’s 2022 … Continue reading Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities

MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities

MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities by Laurie Sullivan  @lauriesullivan, June 30, 2022 MediaRadar added Twitter and Instagram to its social tracking capabilities, in addition to Facebook and Snapchat, the company announced Thursday. Later this year, the company plans to offer geographic buying trends to the social feature. “There are many new sales enablement … Continue reading MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities

Top social media monitoring capabilities for brands

Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical. Sponsored Content: NetBase Quid on August 11, 2021   Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users … Continue reading Top social media monitoring capabilities for brands

Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

Plus, big chains with localized strategies Kim Davis on April 26, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search by Laurie Sullivan  @lauriesullivan, July 7, 2020 Smart & Final has been building a personalized ecommerce platform on its website allowing consumers to order online and either pick up at the store or have the items delivered. The grocer initially formed a … Continue reading Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search

The capabilities of identity resolution platforms

What should you expect when licensing an identity resolution platform? Karen Burka on June 9, 2020 Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Virtually all of the enterprise identity resolution platform vendors offer the following core features and capabilities: Data … Continue reading The capabilities of identity resolution platforms

WorkWise Offers New CRM Capabilities

WorkWise Offers New CRM Capabilities by Ray Schultz , November 1, 2019 WorkWise, an ERP and CRM software developer, has introduced an enhanced version of its CRM tool, including new customer communication features. The revised service, OnContact CRM 10.6, helps firms resolve customer issues, improve productivity and share product information among departments and employees, the … Continue reading WorkWise Offers New CRM Capabilities