Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. Frans Riemersma on October 10, 2025 “RIP SaaS, hello AI” has become a popular refrain online, implying AI will replace SaaS. That framing, however, overlooks how martech stacks actually work. The debate between … Continue reading Martech stacks evolve through capabilities, not tools
Meridian, released in January, now supports non-media variables, such as pricing and promotions. Constantine von Hoffman on September 30, 2025 Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what marketers can measure. Meridian now supports … Continue reading Google expands capabilities of its open-source MMM program
Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. Mike Pastore on May 21, 2025 Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, … Continue reading Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions. Mike Pastore on April 16, 2025 HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said … Continue reading HubSpot expands its AI capabilities with Dashworks acquisition
Don’t give up on the phone as a channel until you see how call analytics platforms can transform your marketing. Mike Pastore on March 18, 2025 Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, … Continue reading 10 features and capabilities you need in a call analytics platform
A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription. Mike Pastore on February 18, 2025 Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design … Continue reading New partnership integrates Canva’s design capabilities into HubSpot
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. Chris Wood on October 3, 2024 This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures … Continue reading Lyft Media expands measurement and targeting capabilities
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform
Tech giant claims new features will increase efficiency and scale for retail media with self-service. Barry Schwartz on March 19, 2024 Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told … Continue reading Google Search Ads 360 gains retail media capabilities
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. Kim Davis on March 14, 2024 Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions … Continue reading Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
