Tag Archives: Capabilities

Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

Plus, big chains with localized strategies Kim Davis on April 26, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search by Laurie Sullivan  @lauriesullivan, July 7, 2020 Smart & Final has been building a personalized ecommerce platform on its website allowing consumers to order online and either pick up at the store or have the items delivered. The grocer initially formed a … Continue reading Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search

The capabilities of identity resolution platforms

What should you expect when licensing an identity resolution platform? Karen Burka on June 9, 2020 Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Virtually all of the enterprise identity resolution platform vendors offer the following core features and capabilities: Data … Continue reading The capabilities of identity resolution platforms

WorkWise Offers New CRM Capabilities

WorkWise Offers New CRM Capabilities by Ray Schultz , November 1, 2019 WorkWise, an ERP and CRM software developer, has introduced an enhanced version of its CRM tool, including new customer communication features. The revised service, OnContact CRM 10.6, helps firms resolve customer issues, improve productivity and share product information among departments and employees, the … Continue reading WorkWise Offers New CRM Capabilities

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Automation and machine-learning analytics features are now available for email. Jennifer Cannon on June 17, 2019 Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with … Continue reading Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

The 3 Most Critical Capabilities of Agile Leaders

Darleen DeRosa — October 24, 2018 Follow @onpoint_llc — October 24, 2018 Today’s ideal leadership candidates are not necessarily employees with the most experience or expertise. One of the key differentiators among top leaders is leadership agility, or the ability to balance multiple challenges. Agile leaders help companies foster connections, help people achieve peak performance, … Continue reading The 3 Most Critical Capabilities of Agile Leaders

LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities

LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities by Laurie Sullivan  @lauriesullivan, July 27, 2018 LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results. The new interface, which rolls out during the next two weeks, offers personalization … Continue reading LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities

Facebook expands A/B ad-testing capabilities & adds reporting features

Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018    Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features

The Time-Saving Capabilities of Lead Distribution Software

Matt Goldman — June 1, 2017 Follow @TheOriginalBull— June 1, 2017 Well managed leads are the best starting point towards your business’s growth; and even minor slips in their handling can easily spell the difference between losing and gaining a new customer. Since its introduction to the sales pipeline, the automated distribution process has completely … Continue reading The Time-Saving Capabilities of Lead Distribution Software