Tag Archives: can’t

Why You Can’t Ignore Link Building Anymore

Carmelo HannityOctober 20, 2015 Links are the elements that bind the world wide web together. That may seem like a dramatic statement, but when you consider the role that links play in websites and search algorithms, it’s pretty hard to dispute. When you create a website, you begin with a single page. When you add … Continue reading Why You Can’t Ignore Link Building Anymore →

The Right Tools Are Critical, But You Can’t Forget The Content!

Content Management Tools

Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it’s the content that will make or break your advertising campaign. Alex LePage on October 7, 2015 There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot … Continue reading The Right Tools Are Critical, But You Can’t Forget The Content! →

Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver

Consumer Mamangement

More than half of retailers struggle to recognize and engage their best customers. Greg Sterling on September 24, 2015 Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize … Continue reading Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver →

Why You Can’t Ignore Customer Service on Twitter

Twitter

Lisa WoodsSeptember 22, 2015 Your brand is getting talked about on Twitter, whether you are active there or not. Tweets directed at businesses are up 2.5 times over the last two years, according to Twitter’s latest eBook. Some interactions are positive and others are meant to express throbbing pain points. In fact, 47 percent of … Continue reading Why You Can’t Ignore Customer Service on Twitter →

9 Facebook Mistakes You Can’t Keep Making (and How To Fix Them)

Facebook Advertisement

Ty RothsteinSeptember 10, 2015 Your Facebook page has the power to make or break your business. With the amount of time and content people take in while staring at their feeds, taking advantage of people’s tastes and attention span is your top priority. As hard as you are trying to do that, you might not … Continue reading 9 Facebook Mistakes You Can’t Keep Making (and How To Fix Them) →

Consumers Can’t Tell The Difference Between Sponsored Content And Editorial

Content Marketing

In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015 No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial →

4 Reasons Online Businesses Can’t Ignore Video Marketing

Video Marketing

Larry AltonSeptember 3, 2015 It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content. Despite this, so many businesses fail to give it a second look. … Continue reading 4 Reasons Online Businesses Can’t Ignore Video Marketing →

Why Travel Brands Can’t Live Without Social Media [Infographic]

Branding In Social Media

Will PriceAugust 17, 2015 Social media is a driving force in today’s travel world, with the ability to make or break a travel brand. Understanding the importance of a strong social media presence is the first step a travel brand should take when it comes to creating effective marketing campaigns and reaching the maximum number … Continue reading Why Travel Brands Can’t Live Without Social Media [Infographic] →

7 Email Marketing Trends You Can’t Ignore Today

Email Marketing

Kimberly GrimmsAugust 14, 2015 There was a time when email was enough. Remember the Sony Walkman and how you felt complete with it? Email was like that: it was all we needed for our professional and personal relationships online. But unlike the Walkman that was doomed by technology, email kept its mojo. And in the … Continue reading 7 Email Marketing Trends You Can’t Ignore Today →

If You Can’t Beat ‘em Join ‘em: Creating High Performing Pages

Website Landing Pages

Matthew SantosJuly 14, 2015 Have you ever wondered how website pages made it to the first page of Google? Or better yet, ever wonder how they remain on that first page for what seems like ages? The answer can be summarized into four categories: On-Page SEO Off-Page SEO Social Media Sharing Call to Action (CTA) … Continue reading If You Can’t Beat ‘em Join ‘em: Creating High Performing Pages →