Doug Sears Jr.June 9, 2015 The social media landscape has become an essential component of any brand. Also essential in our online lives, are personal brands, especially for notable people such as entertainers or celebrities. Fans demand access and connections with their favorite stars, and the stars are more than willing to use this opportunity … Continue reading 5 Great Celebrity Social Media Campaigns
Mike WhitneyJune 4, 2015 Social media marketing is all about delivering the right message to the right audience. It has layers of specificity that traditional marketing methods – television, radio, etc. – can merely hint at. Operating a Facebook profile, for example, gives a small business owner the opportunity to engage in real time with … Continue reading Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns
Rachel MartinezMay 24, 2015 Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, … Continue reading Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay
Ashleigh BetvardehMay 21, 2015 Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing. As marketers, we can recall The Product Life Cycle (PLC) theory where there are four major stages of a product: introduction, … Continue reading 3 Tests to Improve Your Mature PPC Campaigns
Rebecca GibsonMay 19, 2015 The media landscape today is cluttered with constant messages and tactics claiming to be the next big thing in marketing. Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Experiential marketing is one approach that allows for endless creativity and … Continue reading The Importance of Social Media in Experiential Marketing Campaigns
Ian NewcombeMay 18, 2015 Learn how three social media campaigns paid dividends for these innovative retailers – and how they can help inspire your social media strategy. Successful social media engagement is a dream come true for any multi-channel retailer. It shows that your message has impacted almost immediately on your targeted audience, plus offers: Invaluable insights … Continue reading 3 Successful Social Media Campaigns from Innovative Multi-Channel Retailers
Michelle BrammerMay 7, 2015 Congratulations! You’ve signed up for a PPC account. Either at one of the big three, or maybe an alternative search engine. For some, the first step is the hardest. For others, it’s the set-up after the fact, things like campaign optimization. A big part of that optimization has to do with … Continue reading 8 Keyword Optimization Tips for More Perfect PPC Campaigns
Zach EttenMay 5, 2015 It’s no secret that nowadays people use their mobile devices to complete a variety of tasks. Phones and tablets have become extensions of their owners. Whether a person is using their smart phone to look up directions to the new Italian restaurant downtown, to text their mother photos of their first … Continue reading Google Call-Only Campaigns: What You Need to Know
by Nicole Terry May 1st, 2015 We often focus our SEO efforts on the long-term with an “always on” approach. However don’t over-look SEO when planning out your seasonal marketing campaigns. If planned out well, SEO could be your lowest hanging fruit. Where To Focus Start with looking at the year ahead. Most marketers … Continue reading Seasonal SEO Campaigns: The Rising Tide Lifts All Ships
Alex LustbergApril 25, 2015 Big data is all the rage in the digital marketing space, and for good reason. Any kind of data that can be crunched, analyzed, and shaped can be used in many different ways to convert a list of contacts into active, engaged customers, which is worth its weight in gold to … Continue reading Best Practices & Tips for Automating Email Marketing Campaigns that Drive Engagement and Conversions
