How to Calculate the Return on Investment (ROI) of a Marketing Campaign Ross Kernez / 20 May 2023 Return on Investment (ROI) is a metric that measures the profitability of an investment. In the arena of marketing, ROI is used to measure the effectiveness of a marketing campaign. By calculating the Return on Investment … Continue reading How to Calculate the Return on Investment (ROI) of a Marketing Campaign
Tom-Chris Emewulu November 29, 2021 Simply put, your chargeback ratio is an aggregate of your sales compared to the number of chargebacks you received in a given month. The card brands have different ways of calculating a vendor’s chargeback ratio. However, what’s uniform across the board is that your chargeback ratio is the same as … Continue reading Chargeback Ratio: What Is It and How Do You Calculate It?
Tom Whatley October 12, 2021 “You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer … Continue reading How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
Justin Herring September 12, 2021 Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the … Continue reading How to Calculate the Lifetime Value of a Customer
Micah Lally — March 20, 2020 You’ve finally finished developing a great paid media campaign. Google Ads has promised you a lot and you’re ready to see the fruits of your labor. It’s gone live and you’re excited to see the numbers start rolling in. Except they’re not. At least, not like you thought they … Continue reading How to Improve Your Search Impression Share (& How to Calculate It)
Mia Jacobs — September 13, 2019 — September 13, 2019 To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly … Continue reading How to Calculate Customer Lifetime Value
Steven Imke — July 9, 2019 Follow @SteveImke — July 9, 2019 Do you know what it costs when you make a bad hire? Do you know what it costs if one of your star employees leaves you to work for a competitor? If not you need to compute your Cost of Employee Turnover. According … Continue reading How to Calculate the Cost of Employee Turnover
Mia Jacobs — April 28, 2019 — April 28, 2019 Renewal is about a consistent revenue basis. The rate at which your customers extend their relationship with you determines how fast and how far your enterprise can grow. As such, being able to accurately calculate your renewal rate gives you insight into your customer success … Continue reading How to Calculate Your Customer Renewal Rate
The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. Amy Gesenhues on March 29, 2019 This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 … Continue reading What counts as a video view? A refresher on how social platforms calculate video ad views
Mark Miller — October 4, 2017 Follow @MMtwopointfive — October 4, 2017 In our 20+ years matching top marketing professionals with open job opportunities, we’ve found that most of them aren’t motivated primarily by money–other factors like growth potential, responsibilities, and who they get to work with tend to rank higher. That said, elite marketers … Continue reading 3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive
