Tag Archives: Buyer

3 ways marketing and sales teams can generate buyer interest

Generating buyer interest relies on the combined efforts of marketing and sales. Corey Patterson on October 28, 2021 “Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. … Continue reading 3 ways marketing and sales teams can generate buyer interest

4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling

Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling

How B2B Leaders Can Navigate 2021 Uncertainties With Buyer Insight

Tony Zambito November 11, 2020 One of the most fascinating figures in American business history was that of Lee Iacocca. Iacocca, who died at the age of 94 in 2019, was a visionary leader who was the only executive in modern times to lead two of the Big Three American automakers. Ford and Chrysler. At … Continue reading How B2B Leaders Can Navigate 2021 Uncertainties With Buyer Insight