Buyer Expectations: Three Things to Do Now to Delight and Deliver Ali Hasnain / 20 Apr 2023 Are you still selling like it’s 2013? It’s no secret that the buyer experience has changed drastically in the last decade. The pandemic turned enterprise buyers into savvy e-commerce hunters and SaaS experts. When everyone is used … Continue reading Buyer Expectations: Three Things to Do Now to Delight and Deliver
How LinkedIn Prioritizes B2B Buyer Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2022 B2B marketers cite data privacy as a priority, as do B2C buyers — but not many seem to talk about supporting the market segment. LinkedIn on Thursday said it will continue to invest in innovative technology to help B2B marketers … Continue reading How LinkedIn Prioritizes B2B Buyer Privacy
The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities
Generating buyer interest relies on the combined efforts of marketing and sales. Corey Patterson on October 28, 2021 “Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. … Continue reading 3 ways marketing and sales teams can generate buyer interest
Tony Zambito May 21, 2021 Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Not that this type of outcome was ever in question. The capability to offer … Continue reading 4 Areas of Actionable Buyer Insights Can Help You Deliver a Differentiating Digital Buying Experience
Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
Corie Stark December 3, 2020 Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they are indeed different, and understanding the two’s subtleties can accelerate your account-based marketing growth. What is an Ideal Client Profile? … Continue reading ICP vs. Buyer Personas- Why Both are Important for ABM
Tony Zambito December 1, 2020 When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson. Lewis and Clark spent the fall and winter of … Continue reading The Intrepid Buyer
Tony Zambito November 24, 2020 We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. A momentous occasion, such as a family … Continue reading 7 Reasons to Update Your Buyer Insights and Buyer Personas
Tony Zambito November 11, 2020 One of the most fascinating figures in American business history was that of Lee Iacocca. Iacocca, who died at the age of 94 in 2019, was a visionary leader who was the only executive in modern times to lead two of the Big Three American automakers. Ford and Chrysler. At … Continue reading How B2B Leaders Can Navigate 2021 Uncertainties With Buyer Insight
