Tag Archives: Buyer

How B2B Leaders Can Navigate 2021 Uncertainties With Buyer Insight

Tony Zambito November 11, 2020 One of the most fascinating figures in American business history was that of Lee Iacocca. Iacocca, who died at the age of 94 in 2019, was a visionary leader who was the only executive in modern times to lead two of the Big Three American automakers. Ford and Chrysler. At … Continue reading How B2B Leaders Can Navigate 2021 Uncertainties With Buyer Insight

3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch

Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast

Matt Ambrose — October 18, 2019 Follow @mattambrose YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click … Continue reading Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast

Once you’ve defined your ideal customer, it’s buyer activity that matters most

By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue. John Steinert on September 26, 2019 at 8:00 am We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical … Continue reading Once you’ve defined your ideal customer, it’s buyer activity that matters most