Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Nobody Puts Search Marketing In A Corner
Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That still happens with some shows, but I’m glad — proud — thrilled — it doesn’t with ours. Case in point: the annual tradition of Advertising Week gets going in New York City at […] - We’re Watching More Video Online, But Nowhere Near As Much As We Watch TV [Nielsen]
There’s no questioning the rise in online video viewing, but U.S. adults are still watching a lot more video on their television sets than anywhere else. Nielsen’s Q2 2014 Cross-Platform Report reports that U.S. adults are averaging about 4.5 hours of live TV watching per day, while digital video viewing ranges from 19-35 minutes per […] - Twitter Introduces Buy Button To Enable In-Tweet Transactions
Twitter took the wraps off its long awaited e-commerce plans today, announcing a test of a Buy button that will enable users to make purchases from within tweets on their iOS and Android devices. The test is being pushed out to a small percentage of U.S. users, who will be seeing the button on tweets […] - Study: YouTube Shining Star Of Paid Social Campaigns, Earning 14% Conversion Rate
Video has stolen the social ad spotlight once again. According to a study released last week from AoL Platforms, YouTube out-performed all other social networks when analyzing paid social ad campaigns. AoL Platforms claimed YouTube was the most effective social platform for introducing new products, and generated a 14 percent conversion rate. Facebook trailed YouTube, […] - Size Matters: Larger iPhones Respond To Phablet Mania
Tomorrow is the Apple show and there will be several hardware announcements. Among them we’ll probably hear about two new iPhones: 4.7-inch and possibly 5.5-inch models that seek to satisfy the consumer appetite for larger and larger screen sizes. Driven in part by the Android size explosion, iPhone users have long hoped for bigger-screen handsets. (Hopefully tomorrow’s larger iPhones will […] - Growing Marketing Technologists & The Future Of Modern Marketing
How do you find that unicorn employee who is both marketing-savvy and technology-savvy — the marketing technologist? Contributor Travis Wright shares some insights and takeaways from August’s MarTech Conference. - Attraction To Action: How Marketers Can Capitalize On The Middle Funnel
Brands often focus resources on the top and bottom of the marketing funnel, but what about the middle? - Network with Your Marketing Peers at SMX East – Sept. 30 – Oct. 2 in NYC
We’ve already highlighted the exceptional content and highly qualified presenters at SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to connect with! Keep reading to learn more about the networking […] - Are You Messing Up Your Email Newsletter? How To Avoid Common Pitfalls
To keep newsletter subscribers engaged, make your readers feel involved every time you send an email. Contributor Daniel Faggella explains how. - Microsoft Redesigns MSN Portal For Multi-Platform Era
Microsoft has redesigned its portal site MSN to make it more cross-platform and ad friendly as well as more personalized. It’s a considerable improvement over the current site. Below is the new MSN preview followed by the existing design. As one can see even from the screens above the new MSN features a cleaner, more […] - Mark Zuckerberg Believes WhatsApp Can Reach 2-3 Billion Users
Will messaging be bigger than social media? That seems to be the message Facebook CEO Mark Zuckerberg sent today at an appearance in Mexico City. In remarks quoted by Bloomberg and the Wall Street Journal, Zuckerberg said that he believes WhatsApp, the mobile messaging service Facebook is in the process of acquiring for $19 billion, […]
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