Taylor TomitaAugust 8, 2015 Iphoto credit: IMGP4261 via photopin (license) For those of you paying attention to the news, there has been a terrifyingly mysterious creature wandering the streets of Milwaukee over the past few days. The community has given this sly, cat-like animal the name ‘The Milwaukee Lion.’ Since the first sighting of the … Continue reading What Small Businesses Can Learn From The Milwaukee Lion
Kim George August 6, 2015 Contrary to popular belief, email marketing is not dead. In fact, according to a post published by Outboundengine.com, “marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.” Over the years, I’ll admit… that I didn’t fully understand the importance of email marketing. But … Continue reading Email Marketing Services For Small Businesses: 5 Fantastic Solutions
Personal Branding BlogAugust 3, 2015 A few days ago, July 31 to be exact, was Major League Baseball’s annual “trading deadline.” It’s the point in the season when team rosters have to be finalized to be eligible for post season play. It’s on, and around, this deadline that often a lot of players get moved … Continue reading Small Businesses Should Model Pro Sports, Apply Trading Deadline
Cormac ReynoldsJuly 27, 2015 Business acquisition can serve as an instant boost to market share and, if the company to be merged is the right one in the right financial position, may lead to a future on assured footing within the industry. However acquisitions can be inherently risky and just as they may lead to … Continue reading 10 Tips for Better Due Diligence for Businesses
Ross ArsenaultJuly 23, 2015 Wish you had bought Apple shares at the turn of the millennium? Wish you could go back in time and put some money on the 2007 New York Giants? How about helping JK Rowling publish that book of hers about wizards? We all have those moments of wondering what could have … Continue reading 4 Reasons for Small Businesses to Use Influencers
Tracey WallaceJuly 23, 2015 Business-related emails account for more than 108 billion emails sent and received per day. By 2018, that number is expected to reach nearly 140 billion business-related emails sent and received per day. With those numbers in mind, its easy to see why there are a flurry of articles decrying the impossibility … Continue reading Want To Partner With Small Businesses? Owners Say Send Focused Emails – Don’t Call
Jeremy JusekJuly 21, 2015 Digital automation is the process of using digital tools to streamline regular processes that absorb manpower. Since many small businesses are grappling with establishing their online presence, now is the time to give yourself an edge on competitors. Automated tools are primarily designed to do one of two things: Save you … Continue reading 3 Digital Automation Practices For Small Businesses
Tom HustonJuly 21, 2015 A long, long time ago, the only way to really publicly shame a company was to take out an expensive ad in The New York Times. Nowadays, all you have to do is open your Twitter app. And as fast as you can type “#badcustomerservice,” your complaint is in the public … Continue reading Ending the Public Twitter Tantrum: Will Private Messages to Businesses Work?
Priya Florence ShahJuly 18, 2015 Are you a small business just beginning to explore the world of Facebook marketing? If you have been having trouble trying to get a decent Return-On-Investment (ROI) on Facebook, you’re not the only one. New research states that 59% of small businesses struggle to prove Facebook ROI. This is not … Continue reading Small Businesses, Here Are 7 Steps To Increase Facebook Ad ROI
Laura DonovanJuly 17, 2015 47% of Small Businesses don’t actively use Social Media 25% of Small Businesses have no future plans to use Social Media 53% of Small Businesses that do use Social Media plan to devote more time and money to their Social Marketing Research firm Clutch polled small businesses of varying sizes to … Continue reading Many Small Businesses Still Not Using Social Media
