Margaret JacobyOctober 5, 2015 According to a recent article on Forbes.com, HR executives indicate that their biggest challenge today is the skills gap, which seems to be widening instead of closing. A trend that is impacting the skills gap is the explosive growth in the use of technology. More and more employers see and are … Continue reading Are Today’s Small Businesses Stuck With Employees Who Have Yesterday’s Skills?
Debra MurphyOctober 5, 2015 Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes and providing quality customer service. Then there’s marketing! You know you need to market your business to become or remain visible to your target audience. But like … Continue reading Biggest Marketing Challenges Facing Small Businesses
Margarita HakobyanOctober 1, 2015 As the owner of a small business, you need to be on the lookout for the kinds of mistakes that can tank a business. Conveniently, many of these mistakes are easy to spot coming, if you know what you’re looking for. Over surveying clients Peter Leppik of Vocal Laboratories has asked … Continue reading 7 Most Common Mistakes Businesses Make
Michelle HummelOctober 1, 2015 In less than six months, Periscope has gone from a new app to one with over 10 million users. While Periscope still has a long way to go before it reaches the scale of established social platforms like Facebook or Pinterest, it’s growing very rapidly. Not only is Periscope attracting a … Continue reading Learn Why Businesses Should Be Using Periscope
Jeremy TaylorSeptember 24, 2015 Google Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model). The problem is that it can be tricky to identify the … Continue reading Making Sense of Google Analytics: 10 Tips for Small Businesses
Tracey WallaceSeptember 23, 2015 As an ecommerce executive, you probably think a lot about how you can take your business to the next level –– and there are a lot of tools at your disposal. Yet, as the ecommerce space continues to become more and more competitive, consumers expect a certain level of quality from … Continue reading Site Speed, Stability and Security: The Ecommerce Non-Negotiables All Online Businesses Must Deliver
Jeff SassSeptember 22, 2015 As the Internet has aged, we’ve watched it evolve to account for even more users and web properties. Similar to the way we tacked ZIP codes onto the map and area codes into the phone book, we’ve gradually added more and more domain extensions to make the web more dynamic. In … Continue reading There’s Nothing Generic About Generic, Top-Level Domain Names for Businesses
Scott TaftSeptember 21, 2015 Small businesses with less than 20 people account for 89.8% of all business in the United State of America, according to the Small Business and Entrepreneurship Council. Many of these small businesses could never afford big SEO agency prices; however, they also can’t afford not to do SEO. So how can small businesses on … Continue reading 10 Top SEO Analysis Tools for Small Businesses
Michael WightSeptember 16, 2015 Relationships matter more than ever in business now, and if you do not believe that, you have not been paying attention to the impact Facebook and Twitter have had. Because of this and more, people want do business with companies that share relevant and useful information with them. The New Workday … Continue reading What Kind of Businesses Need LinkedIn Marketing?
By Barrie Smith September 15th, 2015 Started a new business? Or you’ve just set up a new website? Or perhaps your small business has had a website for years but not been marketing, with the Analytics stats looking something like this: (Please note this is a screenshot of 2014 Analytics data – before they became … Continue reading 4 Ways Local & Small Businesses Can Instantly Boost Traffic
