Denise O’BerryOctober 26, 2015 Experts have been touting operational excellence (OE) as a key to business success for a couple of decades. Old concepts and methods need to be updated to help companies reach their most excellent state. It’s no longer just focused internally on operational efficiency, cost cutting and consistent, repeatable results. My first … Continue reading Original Intent of Operational Excellence No Longer Applies In Today’s Businesses
Victoria VessellaOctober 23, 2015 Mass customization is a trend that many businesses of varying size and scale have dabbled in. In today’s consumer-driven marketplace, it’s a smart idea to create custom offerings that meet the specific demands of customers. However, not every organization is able to capitalize on this phenomenon the way they would like … Continue reading How Mass Customization Can Work for Small Businesses
Beth RomelusOctober 14, 2015 They Didn’t Adapt with the Times Problem #1: There are many businesses that only have a Facebook page that they update at least once a month or year. Having a barely active page suggests to new visitors that a business might not be that popular, or worse no longer operating. This … Continue reading 4 Common Problems for Businesses on Social Media and How to Fix Them
Charles HeitzOctober 14, 2015 Research has shown that Instagram and Pinterest are two of the most popular social media platforms for visual images, especially when it comes to advertising. More and more businesses are turning to visual platforms for advertising instead of the traditional Facebook ad. Pinterest, specifically, is a fantastic tool for driving traffic … Continue reading 7 Tips For Businesses Using Pinterest
Beth RomelusOctober 9, 2015 Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand by its trademark logo, however this barely breaks the surface of how business branding works. For businesses, a brand is defined by … Continue reading Branding Basics For Small Businesses
Margaret JacobyOctober 5, 2015 According to a recent article on Forbes.com, HR executives indicate that their biggest challenge today is the skills gap, which seems to be widening instead of closing. A trend that is impacting the skills gap is the explosive growth in the use of technology. More and more employers see and are … Continue reading Are Today’s Small Businesses Stuck With Employees Who Have Yesterday’s Skills?
Debra MurphyOctober 5, 2015 Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes and providing quality customer service. Then there’s marketing! You know you need to market your business to become or remain visible to your target audience. But like … Continue reading Biggest Marketing Challenges Facing Small Businesses
Margarita HakobyanOctober 1, 2015 As the owner of a small business, you need to be on the lookout for the kinds of mistakes that can tank a business. Conveniently, many of these mistakes are easy to spot coming, if you know what you’re looking for. Over surveying clients Peter Leppik of Vocal Laboratories has asked … Continue reading 7 Most Common Mistakes Businesses Make
Michelle HummelOctober 1, 2015 In less than six months, Periscope has gone from a new app to one with over 10 million users. While Periscope still has a long way to go before it reaches the scale of established social platforms like Facebook or Pinterest, it’s growing very rapidly. Not only is Periscope attracting a … Continue reading Learn Why Businesses Should Be Using Periscope
Jeremy TaylorSeptember 24, 2015 Google Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model). The problem is that it can be tricky to identify the … Continue reading Making Sense of Google Analytics: 10 Tips for Small Businesses
