by Nelson Vauxhall February 10, 2016 Follow @NelsonVauxhallFebruary 10, 2016 If you keep up with the trends in online customer acquisition then you are probably familiar with the terms inbound marketing and content marketing. These phrases represent the most effective techniques in the current landscape of attracting traffic and converting that traffic into leads and … Continue reading 3 Small Businesses That Are Killing it With Content Marketing
by Andrew Gazdecki February 8, 2016 Follow @biznessappsFebruary 8, 2016 Any edge your small business (SMB) can gain to stay in the ring with your heavy weight competitors is crucial. In a world full of millennial customers, your advantage is your mobile presence. Bottom line—if your business is not set up to serve the mobile … Continue reading The Incredible Importance of Mobile to Small Businesses
by Suzanne Hoenig February 3, 2016February 3, 2016 In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable … Continue reading 2016 Content Marketing for Small Businesses: Back to Basics
by Lyndell Danzie-Black February 1, 2016 Follow @CeruleanIncFebruary 1, 2016 In the past year or two, I have sat in many a small business fora, formal or informal and noted the usual complaints of lack of business capital, access to credit, economic downturn, increase in fuel charges, anxiety relating to impending inflation etc. The answer … Continue reading Small Businesses Do Well to Collaborate – Strength in Numbers
by Dorien Morin-van Dam February 1, 2016February 1, 2016 Need Some Creative Ways To Cut Down on Printing Cost? Think back to when you first started thinking about starting a business; wasn’t there so much to do? Putting together a business plan, and a marketing plan, aren’t small tasks. Raising capital, or as many do … Continue reading 3 Fantastic Ways Small Businesses Can Save Cash on Marketing Materials
by Micha Boettiger January 31, 2016 Follow @writerworldwideJanuary 31, 2016 Most internet marketers can relate to the feeling of talking to a small business owner, and having them question the value of the service they provide. Once, in a perfect setup, an individual asked us this question, and followed it up by whipping out their … Continue reading Why Small Businesses Need Internet Marketers
by Chris Horton January 29, 2016 Follow @chrshortonJanuary 29, 2016 One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise … Continue reading Note to Businesses: We’re All in eCommerce Now
by Suzanne Chaix January 24, 2016 Follow @SuzanneChaixJanuary 24, 2016 When you think of a salesperson, you might picture a man in a suit with a briefcase pounding the pavement, going from business to business trying to sell his product or service. Perhaps you think of direct mailers, but so many of those mailers get … Continue reading Why Local Businesses Need Inbound Marketing [Infographic]
by Patrick Sitkins January 24, 2016 Follow @patricksitkinsJanuary 24, 2016 Marketing is one of those areas that make or break many small businesses in particular. Competing with some of the larger brand name companies in the same industry who can offer lower costs, whether marginally or substantially, is no easy task. One thing that has … Continue reading Benefits of Social Media for Small Businesses
by Oliver Neely January 22, 2016 Follow @elvinweb1January 22, 2016 Video marketing is often seen as an expensive, luxury form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job. Video marketing is bigger than ever, with … Continue reading Benefits of Video Marketing for Small Businesses
