By Victoria Repa January 25, 2024 As a business leader, there is one strategy I always follow whenever my company enters a period of crisis and instability. And no, it has nothing to do with business analytics or metrics. Instead, I start investing more energy in maintaining my physical and mental well-being: meditations, physical … Continue reading People should be at the center of your business strategy
By Paul Adler January 22, 2024 It is the last session of my MBA course on business and environmental sustainability and the room is buzzing. After a semester studying how businesses can help tackle climate change, students are about to vote on whether voluntary action by the private sector will be enough, or, if … Continue reading I’m a socialist professor at a business school. Here’s why business schools should hire more of us
By Ildiko Almasi Simsic January 20, 2024 Consumers today are not only conscious of corporations’ social responsibilities but are also increasingly informed about what true corporate responsibility means in practice. Tokenistic use of social initiatives to score extra points with customers will no longer cut it. Social washing has recently come into the spotlight … Continue reading 4 red flags that your business is guilty of social washing—and how to fix it
By Mita Mallick January 19, 2024 There has recently been an intense DEI backlash felt across the country, from legislation being passed locally and nationally, to companies defunding DEI initiatives, to leaders like Elon Musk saying things like “DEI must DIE.” Now, many are questioning the future of DEI work. But now is not … Continue reading The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth
By Ophir Ronen January 19, 2024 Across every industry, from energy to manufacturing, to aerospace, there are problems so deeply entrenched that they seem insurmountable. In almost all cases, leaders, consultants, and task teams spend years and enormous budgets to tackle these challenges, too often to no avail. The result: At a certain point, … Continue reading The power of outside thinking in solving business problems
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Gene De Libero on January 18, 2024 Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms … Continue reading How strategic martech integration drives business growth
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform. Nicola Agius on January 10, 2024 Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Beyond this date, … Continue reading Google to shut down Business Profiles websites
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth. Chris Wood on December 15, 2023 Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are … Continue reading Marketing automation software for small business: How to get started
Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy
Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Chris Wood on December 14, 2023 Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI … Continue reading Salesforce updates Einstein 1 Platform with unified business data
