Tag Archives: Business

Protecting Your Business in the Age of COVID-19

Rick Goodman — June 11, 2020 Business owners throughout the United States are discovering the importance of protecting their businesses because of the Corona virus pandemic. Protecting your business in the age of COVID-19 involves patience including developing a strategic plan for success. As more Americans lose all or parts of their incomes and struggle … Continue reading Protecting Your Business in the Age of COVID-19 →

How to Design a Successful Website For Your Business

Website Special Guidelines

Evanne Farmer — June 10, 2020 An interactive, easy-to-use website is critical for business success. A well-designed website can draw in increased user traffic, while a poorly made site can turn users away in a second. If you’re trying to grow your business, you want your website to entice users and increase brand awareness. So, … Continue reading How to Design a Successful Website For Your Business →

6 Tips and Tools Your Business Should Use for Lead Generation

Leads Generation

Shane Barker — June 9, 2020 Lead generation plays an important role in the growth story of any business. If you aren’t able to generate leads well, you may not be able to convert them and get more customers. This is perhaps the reason why 54% of marketers say half or more of their marketing … Continue reading 6 Tips and Tools Your Business Should Use for Lead Generation →

How to Start a Business in 2020

Starting Business

Lilach Bullock — June 9, 2020 Starting a business can be a thrilling adventure – one filled with dreams of hopes of amazing success. But in the back of your mind, there’s the realization that any business can fail. After all, fully half of new businesses fail within 5 years. Should you stop implementing your … Continue reading How to Start a Business in 2020 →

Tips for Spending Money Wisely as a Business Owner

Business Effectiveness

Choncé Maddox — June 8, 2020 It’s fun to be in charge, but it also means you’re responsible for making the tough decisions. There’s no doubt that finances and managing your business’s finances is essential to the success of your business. You can’t be afraid to dive deep into your business money matters, and you … Continue reading Tips for Spending Money Wisely as a Business Owner →

How to Determine Your Business Risk

Risk Management

Steven Imke — June 8, 2020 Pexels / Pixabay Broadly speaking, a business risk can be grouped into three large categories – Operational Business Risk, Financial Business Risk, and Governmental Business Risk. We can all agree that some business ventures are inherently riskier than others. A product-based business focused on a new product in … Continue reading How to Determine Your Business Risk →

How to Build a Marketing Firm from Scratch: Success in Your Own Business

Marketing Strategy

Angela Hausman, PhD — June 8, 2020 Photo by John Schnobrich on Unsplash Are you an experienced marketer with a passion for promotion, product branding, or logistics? Do you also happen to have an entrepreneurial streak coursing through your veins and always dreamed of being your own boss? If so, think you can build a … Continue reading How to Build a Marketing Firm from Scratch: Success in Your Own Business →

13 Essential Google My Business Optimizations for 2020

Google My Business

Kristen McCormick — June 7, 2020 Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing … Continue reading 13 Essential Google My Business Optimizations for 2020 →

5 Tactics to Become a Better Business Blogger

Business Blogging

Matt Brennan — June 5, 2020 Marketing your business online requires that you develop some skills as a business blogger… We live in a world that prioritizes immediate results. But a blog is a steady investment that takes time to pay off. Look at it this way. Dieters don’t meet their target weight after one … Continue reading 5 Tactics to Become a Better Business Blogger →

10 Ways Graphic Design Benefits Your Small Business

Small Business Tools

Jennifer Davis — June 3, 2020 Boosts brand awareness and name recognition Saves time and money in the long run Builds your brand’s visual identity Boosts employee morale, pride and productivity Makes you stand out from the competition Reinforces professionalism Improves the readability, structuring and presentation of heavy content Builds trust and credibility Has the … Continue reading 10 Ways Graphic Design Benefits Your Small Business →