The customer experience is the starting point in building technology to solve problems to improve everyday experiences. Henry Hernandez-Reveron on September 9, 2019 We’ve evolved from “marketing to customers” to”being customer-centric” to the “customer experience (CX).” Today’s CX terminology reflects the fact that we now recognize it’s no good to simply sell to customers or … Continue reading How to use CX-led architecture to transform your business
Tag Archives: Business
3 Things You Need to Protect a Small Business
Steven Imke — September 9, 2019 Follow @SteveImke — September 9, 2019 Keeping your business secure from criminals or opportunists should be a priority for a small business owner. However, many small business owners fail to implement proper security strategies to protect a small business since they are under the mistaken belief that only larger … Continue reading 3 Things You Need to Protect a Small Business
5 Tips to Get the Most from Your Local Business Blog
Justin Herring — September 5, 2019 Follow @justincherring — September 5, 2019 Bl?gg?ng ?? ?t?ll ?n? ?f th? b??t w??? t? dr?v? traffic t? ??ur w?b??t? ?nd ?ttr??t n?w clients, customers, or patients. But ?r? you m?k?ng the most ?f ??ur l???l bu??n??? bl?g? Maybe not. If ??u’r? n?t, th? b?g qu??t??n ?? wh?t ?h?uld … Continue reading 5 Tips to Get the Most from Your Local Business Blog
How To Increase Referrals– and Win More Business
Kelly MicKey — September 6, 2019 — September 6, 2019 In the second video of this series on referral marketing, Liz Harr will continue talking about referral marketing, something that everybody in professional services is used to when it comes to bringing in new business, generating more leads. TRANSCRIPTION: Hi. In this video series, I’ll … Continue reading How To Increase Referrals– and Win More Business
The “New” Purpose of a Business
Annette Franz — September 4, 2019 Follow @annettefranz — September 4, 2019 rawpixel / Pixabay It all starts with CEO commitment. Customer experience professionals got an early Christmas present last week in the form of a revised statement on the “purpose of a corporation.” Well, it was a revision for the CEOs at the Business … Continue reading The “New” Purpose of a Business
Should Your Business Be Doing SEO In-House vs. Outsourcing?
Tony Mastri — September 5, 2019 Follow @se_coach — September 5, 2019 Attracting organic traffic to your website is valuable, but generating visits from your target customers will always come at a cost. Whether you’re doing SEO in-house or outsourcing, you’ll spend a significant amount of time, money, or a combination of both to get … Continue reading Should Your Business Be Doing SEO In-House vs. Outsourcing?
What Prince Can Teach You About Ad Agency Business Development
Tom Martin — September 4, 2019 Follow @TomMartin — September 4, 2019 From Wikimedia Commons, the free media repository Prince wasn’t just a great singer, he was also a great sales prospecting philosopher. Don’t believe me? Let’s look at two of his songs and how he contrasts the painful traditional ad agency business development process … Continue reading What Prince Can Teach You About Ad Agency Business Development
5 Precautions to Shield Your Business from a Potential Recession
Chris Pentago — September 2, 2019 — September 2, 2019 Entrepreneurs always need to be prepared for the worst-case scenario. One of the most frightening situations they can face in 2019 is a recession. According to recent reports, the UK economy has reported the slowest growth since 2012. The risk of a recession is rising … Continue reading 5 Precautions to Shield Your Business from a Potential Recession
Drip Email Campaign Examples to Propel Business Growth
Kevin George — September 1, 2019 Follow @imkevin_monk — September 1, 2019 Remember drip irrigation system you were taught at school wherein water was fed to the plants in small quantities? Drip email marketing is quite similar to this technique. Drip email marketing is commonly confused with email automation. Well, they both refer to a … Continue reading Drip Email Campaign Examples to Propel Business Growth
Your Business is Now an App
Kristin Zhivago — August 30, 2019 Follow @KristinZhivago — August 30, 2019 Customers are now assuming they can and will have a digital relationship with you. The more you make that possible, the more likely they are to buy from you. If you are truly making all that possible, removing all the barriers, your customers … Continue reading Your Business is Now an App