By Dan Virgillito, Published October 29, 2014 Content marketing or link building? Perhaps both? As SEO specialists and digital marketers, we’re caught in a dilemma regarding these two strategies. As always, we only want the best for our clients. But let’s face it: the SEO land is actually divided into two schools of thought, whether … Continue reading 5 Reasons Why Content Marketing Will Always Triumph Link Building
By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product
Thanks to all of Google’s black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google. So what can we do as … Continue reading 4 White Hat Link Building Tactics
By Marius Fermi, Published October 14, 2014 Social media is at the forefront of everyone’s mind in marketing these days. It has come along in the last few years and begun to have a huge impact on our personal lives and our businesses. Whilst most people are desperately trying to increase their social presence, they … Continue reading 7 Ways to Start Building Your Email List
By Debbie Qaqish, Published October 10, 2014 In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I talked about Strategy and Content and Part Two covered People and Process . In today’s final installment, … Continue reading 6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results
By Aurelie Chazal, Published October 9, 2014 What being customer centric really means? That’s actually a very good question. To answer it let me tell you a story, the story of the company with one of the most customer centric strategies in the world: Zappos From Shoes to Customers, the Zappos’ fairytale: Once upon a … Continue reading Building A Customer Centric Strategy. A “Show, Don’t Tell” Approach!
Lost your rankings in Google? Built some dodgy links in the past that you’re now worried about? Been a victim of a competitor attack? Google’s Penguin update, first released in April 2012 changed the face of link building as we knew it. Prior to that, sites linking to yours did little harm, at least not … Continue reading ‘Un-link’ Building: How To Successfully Remove Penguin Links
Attracting and retaining visitors can be a difficult task, and it relies heavily on the content that is on your website. Apart from being a crucial point of interest for your potential customers to find out more about your business, your website can also serve as so much more. Having a relevant, up-to-date content gives … Continue reading Your Guide To Building A Successful Content Marketing Strategy
Every entrepreneur, start-up founder, or webmaster of an online shop has a crucial goal to reach on his or her path to success: increasing the company’s (online) visibility, thereby increasing the number of visitors and eventually sales – on the basis of a proper website, of course. To master this increase, there are countless marketing … Continue reading How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!
Highlights of this article: Importance of Building a Content Blueprint Stakeholders in the Content Blueprint Definition of PR Role of PR in the Content Blueprint Three Recommendations for PR The Content Blueprint I was recently working with a client to help them build a content blueprint for their Revenue Marketing practice. The blueprint entailed identifying … Continue reading Role of PR in Building and Executing a Content Blueprint
