Louis Foong December 12, 2014 I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain. Traditional Demographic Marketing Targetting through … Continue reading The Science Of Building Buyer Personas [Infographic]
by Laurie Sullivan, December 11, 2014 The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Cory Edwards December 3, 2014 Social media has evolved the way marketers can identify new and expand engagement to more influencers (as I explained in Part I of this series), but that’s only the start of the relationship. Managing both online and offline interaction is key for forging strong, meaningful relationships that will truly … Continue reading Influencer Relations, Part 2: Building and Managing Influencer Engagements
by Laurie Sullivan, November 26, 2014 hile 72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic, 57% say the greatest barriers to achieving SEO success are challenges like a lack of dedicated in-house SEO resources, and 43% say … Continue reading SEO: Link Building, Keyword Research Becoming Most Challenging Tactics
John Miller November 24, 2014 Last year, I spoke to a big B2C brand trying to convince them that a content strategy could launch them to a new level. I failed; this old dog wasn’t ready for new tricks. And that’s because their old tricks – millions and millions of dollars of newspaper advertising … Continue reading Are You Building An Audience You Can Own?
Ronn Torossian November 17, 2014 On October 28th, Taco Bell made news by going dark on its Twitter, Facebook, Tumblr, Instagram, and Snapchat accounts to promote the release of its new mobile app, which allows you to pre-order and customize your food. The message broadcast across the social media platforms was the same: … Continue reading Anti-Social Media: Building Brand Awareness Without Being Social
By Kaity Nakagoshi, Published November 7, 2014 Go figure. One of the very first emails that I ever generated as a “true freshman” link builder, circa September 2011, got published as a blog post. Don’t believe it? Boom – See for yourself. But just to clarify, despite what presumably seems like an overt display of … Continue reading Proof That Newbies Can Nail the Link Building Game
By Brent Pohlman, Published November 4, 2014 This particular phrase will be the focus for my marketing initiatives as we get closer to 2015. If different marketing channels are going to come together for the company I work for, I really need to keep this idea at the core of my strategy. People are finding … Continue reading Building a Customer Experience
By Dan Virgillito, Published October 29, 2014 Content marketing or link building? Perhaps both? As SEO specialists and digital marketers, we’re caught in a dilemma regarding these two strategies. As always, we only want the best for our clients. But let’s face it: the SEO land is actually divided into two schools of thought, whether … Continue reading 5 Reasons Why Content Marketing Will Always Triumph Link Building
By Omer Khan, Published October 28, 2014 If you want your online marketing efforts to resonate with your target customers, then you need to start developing and testing your marketing strategy before you build your product. Sometimes our marketing efforts can be an afterthought once the product has been built. And then the marketing team frantically tries to … Continue reading Build a Marketing Strategy Before You Start Building Your Product
