Eugene BekkerJuly 7, 2015 Fraudsters are always in the market for a lucrative new target. So what’s the most information-rich, security-poor victim they can exploit? A small business, of course. According to the Association of Certified Fraud Examiners (ACFE), the typical organization loses a whopping 5% of their revenue to fraud each year. And small … Continue reading Building Barriers Against The Top Three Business Fraud Threats
Chris HortonJuly 7, 2015 SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, … Continue reading Forget Link Building: Time to Embrace the Google Knowledge Vault
Vasudha VeerannaJuly 2, 2015 Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it can do whatever you need it … Continue reading 3 Steps to Building an Effective Social Media Automation Strategy
Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven steps to follow when telling your story with visual content. Jim Yu on June 30, 2015 Visual content has been dominant in the marketing and personal communication worlds. In recent years, professionals have begun to … Continue reading Visual Content Marketing: Building Digital Stories That Really Connect
Rachel SilverJune 29, 2015 One of the best parts of social media is that it gives you another outlet to add value to your relationships through the posts you create. Social media allows you to shape the perception of your company to your network and form different ties to connections through these different platforms. However, … Continue reading Building Networks: Communicating Strategically on Social Media
Defausha HamptonJune 26, 2015 There’s no place like my coveted headphones and playlists. It’s a combination of many things that I find so captivating: energizing beats, the structure of instrumental sounds, passionate and spirited lyrics, unique and animated vocals, and the art of traveling on a melodious journey. Music enthralls emotions allowing you to feel … Continue reading Tune Up: Building a Playlist for Productivity
by Gary Dek June 24th, 2015 I cringe every time a blogger says “content is king”. I don’t think content has ever been king because the cliche implies that content trumps all and we all know that just isn’t true. Content alone does not drive traffic to a new blog. In fact, great content … Continue reading How To Execute A Killer Outreach and Link Building Campaign
Patrick GroomeJune 19, 2015 You should not present your business case to John Hamm. He is an actor, and cannot approve your budget. Community has a lot of benefits, to several departments of your company, but your community initiative has to compete with other budget requests. If you’re going to get what you need from … Continue reading Building a Business Case For Your Community Initiative
Bridget WillardJune 1, 2015 What’s the ROI of three WordCamps? Two WordPress Sites. (Thank you, thank you very much. I’ll be here all week.) You know that not all geeks are created equal, right? A social media geek isn’t necessarily an A/V geek or a hardware geek or a graphic artist geek. I think I … Continue reading WordPress Debrief: Thoughts After Building My First Two Sites
Kate NolenMay 31, 2015 Link building should be a key component of every business’s SEO strategy. Google views quality links that point to your website as a vote of confidence, so if other sites believe your website is valuable, Google will too. For local businesses especially, link building is especially important to gain an edge … Continue reading 4 Reasons Every Local Business Should Invest In Link Building
