One effective way to reach people about your services or products is the implementation of an SMS marketing campaign. In recent times businesses seem to be forgetting how well this tool can work for them.

Therefore, it is time to pay attention to the result you are likely to get when you embark on an SMS marketing campaign. The fact that it is budget-friendly is very encouraging. Also, its brief format makes it quickly readable; thereby making it readable for your target audience between 30 seconds and a minute.

As easy and cheap it is to set up, there is more to SMS marketing campaigns than just churning out ads to people. Concrete rules must be followed if you want to get the best out of your SMS marketing campaign.  Here are rules proved to be effective in this regards;

1. Make sure offers are valuable

For most people who have failed in their attempt to implement SMS marketing, it has been discovered that they missed it at the basic stage by failing to communicate valuable offerings. Consumers will only part with their money in exchange for your services if they feel it is valuable to them. To this end, it is important that you break their defenses with valuable messaging while making your offer. 

To do this effectively, one thing that has worked for successful SMS marketers is their ability to put themselves in the shoes of prospective customers. This helps them in understanding how customers think and how best they can be reached and convinced. You can also do this.

2. Start your text with your offer boldly written

Let’s face it, people are busy. When the text comes up, some might even ignore the whole message upon getting the slightest hint available about the source and content of the message. 

However, starting the text with your offer will help you record huge success in passing your message to the target audience. Even the busy ones would have read the bold plated caption before they decide to skip the message.

3. Make your offer appeal to their personality

Keeping your offer exclusive to your target audience can go a long way to influence the success of this exercise. Behind the message of your SMS marketing campaign, there should be a voice that is always telling your audience “hey, I love you so much, I know what you want, and I am here to get it for you”. In essence, there should be a touch of elitism in your offer. Once your target audience feels special, they tend to let their guards down and trust what you are offering them. 

4. Infuse an urgent narrative into your offer

When your target audience begins to have a second thought about your service, then there is a good chance it won’t fly in the end. Here is the thing; they will only have second thoughts when you give them enough time to think. 

Phrases such as “hurry, limited stocks available” “offer closes 9 pm tonight” and all are all designed to create a sense of urgency among your target audience. This works like magic as it increases the perceived value of the goods or services being offered.

5. Don’t ever forget to include location

Your target audience won’t take you seriously if you called their attention and gave those details of what you are offering them and all other accompanying information, only to leave out information about where to get it.

Interestingly, this has always been an important aspect of any marketing campaign over the years. It was expected by some that the era of digital marketing and social media will change the narrative over the years. However, the reality is that people find it quite hard to trust when there is nothing or no one to hold accountable should things go south. 


High quality and targeted SMS campaigns can make a big difference in your business. However, this can only happen when you decide to do things the right way. Following the rules that make this exercise, success is the best way to go.  Finally, make sure you just don’t dish out SMS to every tom, dick, and harry. Instead, be specific about who your targets are and the best way to get them.

Author: Whitney Blankenship

Content Marketing Manager for Omnisend. When not writing awesome content, Whitney is reading up on the latest in digital marketing, ecommerce, and social media trends. Obsessed with pop culture, art, and metal. Powered by coffee. Fastest Googler in the West. Follow on Twitter.


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