By Justin Patton January 07, 2023 Most executive teams engage in annual strategic planning sessions focused on improving their business the following year, but trust is rarely on the agenda. It’s a shame, because in many cases, the key to success lies not in creating an entirely new strategy, but in dismantling barriers to … Continue reading 5 barriers to break in order to build trust between coworkers
By Shalene Gupta January 07, 2023 Contrary to the popular belief that data privacy is about making sure your data isn’t shared, Eli Wachs believes that data sharing, in fact, has significant benefits . . . when used correctly. Today, Wachs, 24, is the CEO of Footprint, a company that is rethinking how we store … Continue reading This Gen-Z tech CEO wants to build the Apple Pay of identity—a one-stop shop for your data
Microsoft To Build Complete Omnichannel Retail Media Platform by Laurie Sullivan @lauriesullivan, January 10, 2023 Microsoft on Tuesday shared its vision to create the industry’s most complete omnichannel retail media technology stack supported by its PromoteIQ platform, which the company acquired in late 2019. The news announced ahead of the National Retail Federation conference, which takes place … Continue reading Microsoft To Build Complete Omnichannel Retail Media Platform
A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing. William Terdoslavich on January 10, 2023 Companies are organized by departments, each with its specific function, which work together…until they do not. When you hit that point, growth is harder to find. Noticing this, … Continue reading How to build a customer value squad — and why
Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon by Laurie Sullivan @lauriesullivan, November 18, 2022 Gap’s turnaround efforts resulted in the company reporting sales of $4.04 billion for the third quarter ended October 29, compared with $3.94 billion in sales a year earlier. Companies under its umbrella include Old Navy, and Banana Republic. The … Continue reading Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon
Customer data experts break down the key ingredients that go into a CDP. Chris Wood on October 6, 2022 Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s important to keep the key ingredients of the process top-of-mind at each point in the process. At the center of … Continue reading How to build customer profiles using a CDP
The way customers view, interact and accept brands is evolving. Here’s how businesses can utilize disruptive strategies to boost their marketing efforts. SEO Vendor on September 29, 2022 As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune … Continue reading How to build a disruptive marketing campaign
Here are a few key factors to keep in mind as you navigate the decision process in selecting your DAM vendor. Rachel Edwards on September 20, 2022 Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You want that foundation to be … Continue reading How to build your DAM foundation
Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data
4 Ways to Build a Culture of Project Success Gus Cicala / 18 Jul 2022 When contemplating the consequences of project failure, people usually think of the budget, which is warranted. A 2021 PMI survey found that, on average, poor project performance can waste 9.4% of a company’s investment. Although that’s concerning, it’s far from the … Continue reading 4 Ways to Build a Culture of Project Success
