Tag Archives: Build

How to build customer trust through data privacy and security

Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust. Shama Hyder on January 30, 2024 Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad … Continue reading How to build customer trust through data privacy and security →

7 ways to build cultural intelligence and become a more inclusive leader

Work Culture

By Colette Phillips January 22, 2024 There are many culture gaps among the Black, brown, and white experiences that whites often don’t even realize. Cultural intelligence can help us bridge those gaps. Institutions can use cultural intelligence not simply as a communications tool, but also to improve practices and make them more inclusive. For … Continue reading 7 ways to build cultural intelligence and become a more inclusive leader →

4 science-backed ways to build trust as a leader

Leadership Skills

By Tracy Brower January 18, 2024 Today, true leadership is harder, but more important than ever. In a world that is increasingly volatile, complex and ambiguous, leaders are integral to creating the conditions in which workers can thrive and organizations can generate great results. Trust is key to this process. When people trust their … Continue reading 4 science-backed ways to build trust as a leader →

Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Generative AI

Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization →

15 Proven Ways to Increase Customer Engagement and Build Loyalty

Customer Engagement

15 Proven Ways to Increase Customer Engagement and Build Loyalty Erik Emanuelli / Oct 6, 2023 Are you looking for ways to increase customer engagement? If so, you’re in the right place! Engaging with your audience is one of the most important aspects of running a successful business. Not only does it create loyalty … Continue reading 15 Proven Ways to Increase Customer Engagement and Build Loyalty →

How to build an emergency fund when you live paycheck to paycheck

Personal Finance

By Emily Guy Birken July 29, 2023 We all know that we’re supposed to be have an emergency fund equal to at least three months’ worth of expenses. Unfortunately, many of us are not in that position: 37% of American adults couldn’t cover a $400 emergency expense with cash. Perhaps it has something to … Continue reading How to build an emergency fund when you live paycheck to paycheck →

Collective Community Recommendations Drive Influence, Build Brand Loyalty

Branding Identity

Collective Community Recommendations Drive Influence, Build Brand Loyalty by Laurie Sullivan @lauriesullivan, June 30, 2023 On average two people each second ask Reddit communities for a recommendation, and they receive an average of 19 responses in return. Community recommendations at Reddit, YouTube, Yelp, TikTok and other sites can also build loyalty for brands. These sites have become … Continue reading Collective Community Recommendations Drive Influence, Build Brand Loyalty →

AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity

Amazon AWS

AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity by Laurie Sullivan @lauriesullivan, June 22, 2023 Amazon Web Services (AWS) will invest $100 million in a generative artificial intelligence (GAI) innovation center to give its customers help in building and deploying GAI. The announcement, made Thursday includes the AWS Generative … Continue reading AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity →

If you can’t build a trustworthy brand, you will lose Gen Z

Branding Lessons

By Shalene Gupta June 20, 2023 Amid layoffs and increasing inflation, customers are making fewer purchases and paying more attention to what they buy, according to a special report from the Edelman Trust Barometer. The special report takes a deep dive into brand trust between consumers and brands amid this year’s particularly volatile economic and … Continue reading If you can’t build a trustworthy brand, you will lose Gen Z →

Using logistics to build inclusive, resilient communities

Logistics

By Nikki Clifton June 16, 2023 As we continue to navigate the challenges of global crises, it’s safe to say the logistics industry has been put to the test. Optimizing supply chains across industries has become more crucial than ever. The need for prompt delivery of supplies and the ability to switch delivery locations … Continue reading Using logistics to build inclusive, resilient communities →