Tag Archives: Build

How to build a customer value squad — and why

A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing. William Terdoslavich on January 10, 2023 Companies are organized by departments, each with its specific function, which work together…until they do not. When you hit that point, growth is harder to find. Noticing this, … Continue reading How to build a customer value squad — and why →

Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon

Amazon Under Fire

Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon by Laurie Sullivan @lauriesullivan, November 18, 2022 Gap’s turnaround efforts resulted in the company reporting sales of $4.04 billion for the third quarter ended October 29, compared with $3.94 billion in sales a year earlier. Companies under its umbrella include Old Navy, and Banana Republic. The … Continue reading Gap Taps Tinuiti To Build ‘Largest Apparel’ Storefront On Amazon →

How to build customer profiles using a CDP

Customer Onboarding

Customer data experts break down the key ingredients that go into a CDP. Chris Wood on October 6, 2022 Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s important to keep the key ingredients of the process top-of-mind at each point in the process. At the center of … Continue reading How to build customer profiles using a CDP →

How to build a disruptive marketing campaign

Marketing Disruption

The way customers view, interact and accept brands is evolving. Here’s how businesses can utilize disruptive strategies to boost their marketing efforts. SEO Vendor on September 29, 2022 As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune … Continue reading How to build a disruptive marketing campaign →

How to build your DAM foundation

Business Development

Here are a few key factors to keep in mind as you navigate the decision process in selecting your DAM vendor. Rachel Edwards on September 20, 2022 Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You want that foundation to be … Continue reading How to build your DAM foundation →

2 important ways to build customer trust and brand equity with data

Consumer Engagement

Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data →

4 Ways to Build a Culture of Project Success

Project Management

4 Ways to Build a Culture of Project Success Gus Cicala / 18 Jul 2022 When contemplating the consequences of project failure, people usually think of the budget, which is warranted. A 2021 PMI survey found that, on average, poor project performance can waste 9.4% of a company’s investment. Although that’s concerning, it’s far from the … Continue reading 4 Ways to Build a Culture of Project Success →

What Are the Best Ways for a New Startup to Build Trust?

Startup Success

What Are the Best Ways for a New Startup to Build Trust? Timothy Carter / 20 Jun 2022 If you want your startup to be successful, especially in the long term, you need to find a way to build trust. Hopefully, you operate your business so ethically and transparently that trust will become natural … Continue reading What Are the Best Ways for a New Startup to Build Trust? →

Semrush Introduces Tools To Help Build Content, Expands Support For List Management

SEO Platforms

Semrush Introduces Tools To Help Build Content, Expands Support For List Management by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2022 Semrush has introduced tools that help build content and support list management to help small- and medium-sized businesses (SMBs) reach more consumers online. Content Outline Builder and the global expansion of Listing Management launched … Continue reading Semrush Introduces Tools To Help Build Content, Expands Support For List Management →