Tag Archives: Build

Competitive Monitoring: How to Build a Strategy in 4 Steps

by Patrick Whatman Follow @mrwhatmanOctober 12, 2016 Every smart brand knows the value of analyzing competitors. To really nail your own business strategy, it pays to have a sharp eye on your neighbors’. You can study their social media strategy, how they work with influencers, and their broader PR approach. Or you can get super … Continue reading Competitive Monitoring: How to Build a Strategy in 4 Steps →

How to Build an Attractive Brand on Instagram

Instagram Branding

by Emelina Spinelli Follow @ecspinelliOctober 12, 2016 How to Build an Attractive Brand on Instagram Instagram has been gaining popularity lately in business markets. It totally makes sense because of the amount of sheer attention that is present in this growing social media. Everyone wants to be an “Instagram influencer” and bust the mold, attracting … Continue reading How to Build an Attractive Brand on Instagram →

Mastering Direct Mail Marketing: How To Build A High-Converting Campaign

Email Marketing Optimization

by Vignesh Subramanyan Follow @v_subramanyanOctober 9, 2016 What if I told you that your best performing and the highest engaging channel is one that you don’t even use? As you’ve probably figured out from the title, I’m talking about direct mail marketing. Direct mail has some of the highest response rates and competitive cost-per-acquisition across … Continue reading Mastering Direct Mail Marketing: How To Build A High-Converting Campaign →

How to Kick-off Your Agile Transition (Part 1)

Digital Transformation

Agile Transition—TL;DR A hands-on, practical guide on how to kick-off an agile transition: Embrace the agile mindset and scale your engineering and product organization to harvest your organization’s full potential. The Big Picture of an Agile Transition at a Fast-Growing Startup Similar to all other journeys, transitioning to agile software development with Scrum starts … Continue reading How to Kick-off Your Agile Transition (Part 1) →

So you want to build a #martech marketing stack?

Marketing Guide

How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session. Matt McGee on October 6, 2016 As the martech landscape continues to grow, marketing companies of all sizes are learning the value of building a great marketing stack. But … Continue reading So you want to build a #martech marketing stack? →

How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online

Publishers Guide

by Mark MillerOctober 5, 2016 As a marketer, writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show … Continue reading How Marketers Can Build Their Brand and Grow Their Careers by Getting Published Online →

How to Rapidly Build a Huge Periscope Brand

Periscope

by Andrew Raso Follow @andrewraso1September 27, 2016 It’s hard to believe the speed at which some social platforms take off. Periscope gained notable velocity after it was acquired by Twitter and officially launched in 2015. Today, the service boasts over 2 million active daily users. Among those users are roughly 15% of major brands that … Continue reading How to Rapidly Build a Huge Periscope Brand →

Just Because You Build It, Doesn’t Mean They Will Come.

Marketing Mistakes

by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come. →

5 Ways To Build an Effective Content Marketing Strategy For Your B2C Startup

Content Strategy

by David WitherSeptember 23, 2016 Content marketing is one of the most powerful tools out of the marketing toolkit. According to the Content Marketing Institute, more than 70% of businesses are creating more content than a year previously. And trust me, they aren’t crazy in doing so! CMI also commented that 77% of overall B2C … Continue reading 5 Ways To Build an Effective Content Marketing Strategy For Your B2C Startup →