Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
Search engines that simply answer your question. Sites driven by algorithms that don’t want people to leave. Building an audience ain’t what it used to be. Mike Pastore on February 26, 2025 A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for … Continue reading Why it’s harder to build an audience than ever before
Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence. Alicia Arnold on February 5, 2025 Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in … Continue reading How to build consumer trust in the age of AI
February 04, 2025 This is how you build a team of self-starters Nurturing leadership at every level starts from the corporate culture. Here are five core principles that you need to foster it. BY Eugeny Naidenov In the classic rockumentary This Is Spinal Tap, there’s a moment when a band member demonstrates an amplifier that goes to … Continue reading This is how you build a team of self-starters
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it’s more than a tool for cold emailers. Mike Pastore on January 22, 2025 Data enrichment provider Clay raised $ 40 million in a Series B expansion Wednesday, which gives the company a valuation of $ 1.25 billion. If data truly in … Continue reading 6 ways marketers can use Clay to enrich data and build campaigns
January 14, 2025 Tech leaders face a fork in the AI road: Build or buy? Each has advantages, but avoiding the harder path of building may bite you in the end. BY Raphael Ouzan Recently, I was invited to speak on stage at Insight Partner’s ScaleUp:AI conference for a panel aptly titled “Build versus Buy.” It … Continue reading Tech leaders face a fork in the AI road: Build or buy?
Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness. Mark Ogne on November 27, 2024 AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering … Continue reading How to build AI strategies that prioritize people
Would the bold step of complete data transparency change the conversation around data privacy and consent? Greg Krehbiel on October 17, 2024 Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way … Continue reading How to build customer trust through data transparency
September 24, 2024 The one thing companies need to build a more ethical, sustainable supply chain At Fast Company’s Innovation Festival, brand leaders talked about what it takes to create a supply chain that’s better for the planet. BY Kristin Toussaint When you buy a set of sheets from a big-box store, do you know anything … Continue reading The one thing companies need to build a more ethical, sustainable supply chain
See how genAI helps build interactive applications, from idea to implementation. Marc Sirkin on September 19, 2024 One of the most powerful things about generative AI is how quickly you can turn ideas into reality. After watching a video from my friend Shawn Kanungo, I was inspired to create a series of interactive marketing … Continue reading How to build interactive applications with generative AI
