Tag Archives: Build

How to build a better marketing strategy using new technologies available today

Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale. Nandini Rathi on February 16, 2018   There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as … Continue reading How to build a better marketing strategy using new technologies available today

Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked

Mike Parry — January 22, 2018 — January 22, 2018 Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look … Continue reading Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked

How to Build Your LinkedIn Profile to Attract Investors

Colleen McKenna — January 17, 2018 Follow @Colleen_Intero — January 17, 2018 Over the years, we’ve written about the importance of your LinkedIn profile for prospects, customers/clients, and potential and current employees. It’s time we turn to other key groups that will most likely…no, absolutely, vet you on LinkedIn — investors. If you are considering … Continue reading How to Build Your LinkedIn Profile to Attract Investors